100% focus on strategy
Article Number: 110
Iconic Brand Identity & Visibility Check
$15,022.00 (excl. VAT)
ICONIC BRAND IDENTITY & VISIBILITY CHECK
OVERVIEW
Ensure your brand stands out with our ICONIC BRAND IDENTITY & VISIBILITY CHECK consulting. We conduct a thorough audit of your brand’s identity, positioning fit, and visibility across key touchpoints—including an in-person Point of Sale (PoS) evaluation—to assess consistency, differentiation, and recognition. Gain actionable insights to elevate your brand into an iconic market presence.
THIS IS WHAT YOU COULD GAIN
Boost brand recall and increase sales at the Point of Sale (PoS) with a streamlined, iconic brand identity that resonates and differentiates. Elevate your visibility to ensure your brand stands out where it matters most.
WHY YOU SHOULD INVEST IN A BRAND IDENTITY & VISIBILITY CHECK:
- Increased Brand Recognition: Consistent and differentiated brand identities make it easier to recognise and recall your brand by consumers.
- Enhanced Competitive Differentiation: Brands with strong visual and verbal identities enjoy enhanced competitive differentiation.
- Improved Advertising Effectiveness: Incorporating well-established brand assets into advertising enhances branded attention, leading to more effective and memorable campaigns.
- Better Mental Availability: Strong brand cues boost brand saliency by 52%, ensuring your brand comes readily to mind during purchasing decisions.
- Sustained Distinctiveness: With a distinctive brand identity and brand assets your brand can stand out from the crowd in a more sustainable way.
- Higher Sales at PoS: Optimised visibility and differentiation at the PoS results in higher sales.
- Maximised ROI: Cohesive branding across all touchpoints improves marketing ROI, reducing inefficiencies.
Please be aware that the stated claims and specific figures or numbers are sourced from credible references and are intended solely as an indication of the potential benefits of the respective consultancy service. These figures are for illustrative purposes only and do not constitute performance guarantees or promises of success. For more information regarding our warranties and liabilities, please refer to your Terms & Conditions.
Sources:
- Ipsos, 2018, “Getting Brand Assets Right.”
- Forbes, 2024, “Competing On More Than Price: How Branding Can Build Revenue.”
- Ipsos, 2020, “The power of you: why distinctive brand assets are a driving force of creative effectiveness.”
- Forbes, 2024, “In-Store Branding And The Psychology Of Shopping.”
- Kantar, 2021, “What role do brand cues have in brand equity?”
- Forbes, 2021, “How And Why To Build Brand Authenticity.”
- Kantar, 2024, “What are distinctive assets, and why are they important?”
- Forbes, 2016, “Why Consistency Is The Key To Successful Branding.”
WHY US?
100% consumer-centric
100% independent
We’ve experienced the challenges ourselves
We’re practitioners and love to “do”
We can look back on a successful track record of powerful projects
We recruit experts with at least 10 years of experience on the corporate side of the FMCG sector
We combine our expertise with coaching elements
Our set-up is lean and agile
Fair and transparent pricing
We’ll build up your competence & expertise along the project
THIS IS WHAT YOU WILL GET
During our ICONIC BRAND IDENTITY & VISIBILITY CHECK consultancy module, we’ll collaborate to evaluate the distinct elements that shape your brand identity and maximise its visibility, including: •
- Brand Identity Fit to Brand Positioning
- Brand Visuals: logo, colour palette, typography, and imagery
- Key Messaging Alignment
- Brand Voice and Tone
- Brand Consistency Across Touchpoints
- Visibility Audit at the Point of Sale (PoS)
- Unique Differentiation vs. Key Competitors
- Opportunities for Enhanced Brand Recognition
We’ll cover the following scope:
- Assessing the alignment of your brand identity with its intended positioning.
- Analysing the impact and consistency of brand visuals and messaging across all channels.
- Conducting a visibility audit to identify areas where your brand presence can be optimised.
- Identifying key differentiators and evaluating your brand’s unique appeal against competitors.
- Providing actionable insights to elevate brand recognition and solidify your brand’s iconic presence.
OUR WORKFLOW
Kick-Off
Kick-off together with you, where you provide us with a detailed brief on your current brand identity and visibility objectives.
Time:
approx. 2h
approx. 2h
Consistency Audit
We’ll conduct an in-depth audit of your brand’s visual and verbal identity and assess its consistency and effectiveness across executions.
Time:
approx. 3 weeks
approx. 3 weeks
PoS Visibility Audit
We’ll do a 1-day visibility audit in person at the point of sale (PoS), focusing on how effectively your brand stands out in a live environment.
Time:
approx. 1 Day
approx. 1 Day
(Note: travelling expenses not included)
Analysis & Recommendations
Based on our audit and findings, we’ll identify and summarise consistency and effectiveness issues along our final recommendations.
Time:
approx. 3 weeks
approx. 3 weeks
Final Approval
We’ll deliver the final Brand Identity & Visibility Check document for your final approval.
Time:
approx. 2 weeks
approx. 2 weeks
(depending on your speed of approval)
Ready to Shine
Now it’s over to you. You’re prepared to leave a lasting impression and build an iconic brand that stands out in the marketplace.
Please note: This represents our ideal workflow; however, we reserve the right to adjust it when necessary to ensure the best outcomes for our clients. When appropriate, we may incorporate additional alignments, in-depth interviews, or brief working sessions to meet specific needs effectively.
THIS IS HOW THE OUTPUT WILL LOOK LIKE
Throughout our project, we work in close partnership with you, maintaining open communication and delivering insights and iterative feedback. For the final output, however, we’ll condense our work to a sharp and concise summary.
The final output that you’ll get from our ICONIC BRAND IDENTITY & VISIBILITY CHECK module, is a PDF presentation in the form of a Brand Identity Audit, containing at least the following elements:
- Evaluation of Brand Identity Fit to Brand Positioning
- Brand Visual and Verbal Identity Review
- Evaluation of Key Messaging and Tone Alignment
- Brand Consistency Evaluation Across Touchpoints
- Visibility Check at the Point of Sale
- Evaluation of Differentiation to Key Competitors
- Strategic Recommendations for Enhanced Visibility, Effectiveness and Consistency
Here is an example of how the output will look like.
WHAT YOU’LL GET FROM US WHEN
YOU WORK WITH US
- A methodically developed approach.
- A consumer-first approach we guard the human perspective in marketing by putting the consumer at the heart of our process.
- The strategic backbone for your brand.
- Guaranteed safe- and gate-keeping of your objective throughout the process.
- The MARK.SENZE feel-good factor and the security of guaranteed project implementation.
- Fairness and transparency: On the one hand, lean and transparent processes and costs. On the other, methods and tools to use immediately.
WHAT YOU WILL GET FOR FREE
- A journey of discovery, where we find solutions and approaches together - to create something bigger, new, and unprecedented.
- Fresh drive and desire to achieve new, worthwhile goals with your brand.
- A self-confident, newly formed mindset and perspective on brand and company management.
- A new spirit, motivation, and enthusiasm for you and your team.
- The good feeling of being able to actively shape things yourself.
- A free knowledge transfer on top of our coaching approach....and so much more.
WHAT IS INCLUDED IN THE PROJECT
INCLUDED
- Approximately an 8-week process with MARK.SENZE, including all steps and details as outlined in the scope of work, the workflow, and output.
- Transfer of all usage rights of our work to you.
- The ultimate brainpower of MARK.SENZE.
- Up to 3 correction loops of each approval step.
- And above all: a valuable experience with us and a thorough assessment of your brand identity and visibility.
NOT INCLUDED
- Any extra work you should require outside the stated scope of work.
- Any occurring costs for holding workshops and meetings in person, incl. travelling expenses, venue fees, or catering fees.
- Travelling Expenses for PoS Visibility Audit
- If required by you, costs of market research or data acquisition.
- Any occurring costs, should you need additional correction loops or if you alter the workflow.
Important Remarks:
This module is designed to focus on a single brand’s identity and visibility. If you require consulting on multiple brands or a visibility check at the organisational level, please contact us at strategy@marksenze.com, We’ll gladly create a tailored approach to meet your specific needs.
Not exactly the service you were looking for?
For a customised approach, please reach out at strategy@marksenze.com. We’d be happy to help.
THE MARK.SENZE SATISFACTION GUARANTEE.
We go the extra mile to deliver great work and to make you happy. In the unlikely event that you shouldn’t be completely satisfied with our work, you can use our Satisfaction Guarantee.
Terms and conditions apply. More information here.
We don’t negotiate prices. Our prices are fixed and fair.
We know that sometimes budgets are tight. That’s why we
offer some exciting discount options.
Our whopping discount options
MARK.SENZE believes in a „give-and-take“ mentality.
You can decide freely whether you want to use a discount or not and even what form of discount you’d want to use. Should you decide to use a discount, we only ask you for a small favour in return.
5%
CURIOSITY DEAL
In return for your
- Upfront payment
10%
INNOVATOR DEAL
In return for your
- Upfront payment, and
- Your rating and review of our work.
15%
FIRST TIME DEAL
In return for your
- Rating and review of our work, and
- Your willingness that we’ll use your project for a case study. Of course, we will be careful not to publish sensitive information.
20%
EXPLORER DEAL
In return for your
- Upfront payment
- Your rating and review of our work, and
- Your willingness that we’ll use your project for a case study. Of course, we will be careful not to publish sensitive information.
10% Extra
COMBINATION DEAL
You can benefit of extra 10% discount on top when you commission two projects at the same time.
It is completely up to you whether you chose to use a discount or not – and even what form of discount you’d want to use.
Be honest: Does anybody else offer such whopping options?
what People SAY ABOUT THE FOUNDER
“As a true expert in brand building and strategy, Christoph Zoister impresses with his ability to derive precise measures and recommendations from extensive data. His analytical acumen and practice-orientated implementation create considerable added value. He is an indispensable partner for any organisation." 
"Christoph Zoister impressed us with his exceptional analytical skills. His deep understanding of complex problems and his ability to derive concise and comprehensible recommendations for action have made a decisive contribution to mastering our strategic challenges." 
“Through his expertise, Christoph Zoister has significantly advanced our marketing team and established effective brand management in the spirit of a FMCG company. He has a talent for creating structures and building competencies that enable sustainable growth and long-term brand success." 
“Thanks to his 'doer mentality,' Christoph Zoister can effortlessly switch between developing visions or setting strategies and executing business objectives. I especially appreciate that he has always struck a healthy balance between understanding business realities and consistently safeguarding strategic brand interests." 
“With a unique ability to transform data-driven analyses into concrete, actionable strategies, Christoph Zoister has taken our projects to the next level. Whether in strategic decision-making or operational execution, Christoph consistently delivers results that yield measurable success."
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About Us
MARK.SENZE STRATEGY partners with you to holistically develop your brand and business. Our psychological brand management approach places people at the heart of every decision, delivering tailored strategies that drive success. From crafting clear, future-ready strategies to addressing pressing challenges, we offer expert consulting at fair, fixed costs.
MARK.SENZE is an independent Brand & Strategy Institute founded by Christoph Zoister. With over a decade of experience in strategic and operational roles at global FMCG leaders like Danone and Heineken, as well as multinational private companies, Christoph’s expertise and deep understanding of everyday business challenges form the foundation of MARK.SENZE.
We’re not dusty consultants or theorists: We’ve been in your shoes and faced the same challenges firsthand—on the industry side. That’s why we deliver solutions that work in practice, not just on paper. With MARK.SENZE, you’re not experimenting with interesting theories; you’re implementing a set of proven practices.
Find out more about MARK.SENZE STRATEGY here.
