WELCOME TO MARK.SENZE® INNOVATION

THE FUTURE IS
WHAT WE MAKE IT.

Want to tackle the future, but don’t quite know how?

Get active support from us: In our insights and innovation workshops, we’ll discover new things together to inspire your brand and your customers. We’ll bring along everything you need: Market experience, knowledge of what moves people, the roadmap, and the desire to discover new goals.

INSIGHT-BASED FORWARD THINKING

The independent innovation and insights boutique to move forward.

Move forward with strong consumer insights and tailored innovation strategies that will make your brand fit for the future. Using the tried and tested methods of the Big Players, plus a small, fine format, we’ll come up with surprising ideas together in a surprisingly short time.

MARK.SENZE INNOVATION works together with you to holistically develop your brand and innovations.

PEOPLE LOVE NEW THINGS WITH MEANING.

Innovations that make sense to people make your brand fit for the future.

Our approach is psychological brand management that puts people at the centre of all activities. New ideas can secure leads – if they fit your brand exactly and are relevant to people. The basis for that is the joint search for and selection of the essential consumer insights that work best for your brand and unique market situation.

That’s why we work with you to find and define innovation topics affecting all areas of your brand.

Our mantra

People are always at the center. We’re curious about what moves them.

We always act in a consumer and customer-oriented way, and we love to develop people. Because our experience shows us one thing: A brand can only grow as far as the competencies and skills of the people behind it.

Curious now?
Take a look at our expertise.

what PEOPLE say ABOUT THE FOUNDER

“With his many years of experience in the field of consumer insights and innovation management, Christoph Zoister stands out as an expert. His ability to generate effective consumer insights and develop strategic innovation concepts from them, can significantly and sustainably develop brands. Christoph Zoister is a strong partner for companies wanting to strategically and innovatively advance their brands.”

“Christoph Zoister impressed us with his in-depth knowledge and wealth of experience in innovation management. His inspiring way of mastering complex challenges has not only helped us strategically but also inspired us to break new ground with our flagship brand Bad Ischler. His expertise is an invaluable asset for any company looking for new market opportunities."

“With well-founded consumer insights and innovative strategies, Christoph Zoister has successfully guided our brands, such as Gasteiner and AUER, onto the right path. His expertise helps brands identify new opportunities, conseptualise consumer-oriented innovations, and strategically leverage them for sustainable growth."

“Thanks to his 'doer mentality,' Christoph Zoister can effortlessly switch between developing visions or setting strategies and executing business objectives. I especially appreciate that he has always struck a healthy balance between understanding business realities and consistently safeguarding strategic brand interests."

“Christoph Zoister is a visionary. His expertise in innovation management and generating consumer insights is vital in developing groundbreaking concepts and innovations. His ability to find creative solutions based on a strategic foundation makes him a unique asset for any company."

“I’ve come to know Christoph Zoister as someone with exceptionally strong strategic and analytical skills, combined with extensive project management experience. He has done outstanding work in identifying and implementing profitable business opportunities for Activia and Danone, ensuring both medium- and long-term growth."