100% focus on innovation & consumer insights
Article Number: 501
CONSUMER INSIGHT HUNTING CONSULTING
(UP TO 12 INSIGHT TERRITORIES)
€19.931,25 (excl. VAT)
CONSUMER INSIGHT HUNTING CONSULTING
(UP TO 12 INSIGHT TERRITORIES)
(UP TO 12 INSIGHT TERRITORIES)
OVERVIEW
Unlock the hidden motivations of your consumers with our CONSUMER INSIGHT HUNTING consulting module. We identify up to 12 key insight territories that reveal what truly drives consumer behaviour. These insights serve as the foundation for impactful strategies, whether you are developing new products, sharpening brand positioning, or planning communication campaigns. Following on your briefing, we deliver actionable insights, relevant, and inspiring—ready to fuel innovation and strategic decisions.
THIS IS WHAT YOU COULD GAIN
Unlock up to 12 game-changing insight territories for further exploration to boost your innovation, sharpen brand positioning, or fuel communication.
WHY YOU SHOULD INVEST IN CONSUMER INSIGHTS:
- Faster Decisions: Insights-driven strategies enable faster decision-making.
- Greater Market Acceptance: Innovations rooted in strong consumer insights tend to enjoy higher adoption rates.
- Stronger Consumer Engagement: Well-crafted insights improve engagement and acceptance.
- Innovation Fuel: Unlocking consumer motivations can lead to faster product development.
- Cost Efficiency: Investing in robust consumer insight generation upfront is far more effective than expensive trial-and-error methods.
- Boost ROI: Brands using consumer insights achieve better marketing ROI.
Please be aware that the stated claims and specific figures or numbers are sourced from credible references and are intended solely as an indication of the potential benefits of the respective consultancy service. These figures are for illustrative purposes only and do not constitute performance guarantees or promises of success. For more information regarding our warranties and liabilities, please refer to your Terms & Conditions.
Sources:
- Stremersch et al., 2024 , “Customer insights for innovation: A framework and research agenda for marketing.”
- Deloitte, 2016, “Deep-dive on innovation in Consumer Products.”
- Kantar, 2022, “How behavioral science drives successful innovation.”
- AMA, 2024, “The State of Consumer Insight Strategies for Marketing Success.”
- Kantar, 2024, “How winning insights teams make data-driven decisions the norm.”
WHY US?
100% consumer-centric
100% independent
We’ve experienced the challenges ourselves
We’re practitioners and love to “do”
We can look back on a successful track record of powerful projects
We recruit experts with at least 10 years of experience on the corporate side of the FMCG sector
We combine our expertise with coaching elements
Our set-up is lean and agile
Fair and transparent pricing
We’ll build up your competence & expertise along the project
THIS IS WHAT YOU WILL GET
With our CONSUMER INSIGHT HUNTING consultancy module, we collaborate closely with you to uncover up to 12 insight territories tailored to your brand or project needs. Each insight is developed with precision to ensure it resonates with your target audience and meets market research standards. Together, we’ll:
- Identify up to 12 consumer insight territories based on your briefing, input and objectives.
- Conduct desk research and trend analysis, to inform our findings.
- Where available, translate your consumer data into clear, inspiring insights that fuel your innovation and strategy.
- Provide insights summarised in a way that aligns with your brand goals and market needs.
- Develop up to 12 compelling consumer insights.
- Ensure the insights are actionable and strategically aligned for further internal or external application.
We’ll cover the following scope:
- Conducting an alignment session to define your business goals, consumer challenges, and area of focus.
- Analysing your existing data (where available) to identify key insights.
- Conducting desk research and reviewing consumer trends to generate insights.
- If required, conducting primary research together with a research institute to map key insights (research institute at extra cost).
- Distilling findings into up to 12 insight territories that reveal untapped consumer needs and opportunities.
- Crafting up to 12 consumer insights (where possible), developed either as distinct ideas or variations on a theme.
- Collaborating to refine ideas, ensuring the final output is strategically aligned with your goals.
- Providing guidance on utilising these insights for innovation, strategy, or communication purposes.
OUR WORKFLOW
Kick-Off
We begin with a comprehensive alignment session to define your goals, challenges, and key areas of focus.
Time:
approx. 2-3h
approx. 2-3h
Research Planning
We’ll collect and review all relevant inputs, including available data, research, existing ideas or insights, to inform the consumer insight hunting process.
Time:
approx. 2 weeks
approx. 2 weeks
Market Research
(if needed)
(if needed)
If critical data gaps are identified, we may need to commission additional research to obtain the required market and competitor information, in close alignment with you.
Time:
approx. 4-8 weeks
approx. 4-8 weeks
Please note: the cost of the research is not included in our project costing
Deep Dive
We’ll conduct desk research, trend analysis, and analyse all material and data you have provided to uncover actionable insights.
Time:
approx. 3 weeks
approx. 3 weeks
Insight Territories
We’ll distil the findings into up to 12 unique insight territories (where possible) that are inspiring, actionable, and aligned with your objectives.
Time:
approx. 2 weeks
approx. 2 weeks
Alignment
A short alignment session to present our preliminary recommendations and identified territories.
Time:
approx. 2 weeks
approx. 2 weeks
(depending on your speed of approval)
Refinement
We’ll incorporate your feedback, make refinements and finalise the insight territories.
Time:
approx. 2 weeks
approx. 2 weeks
Insight Writing
We’ll develop the first draft of up to 12 insights, where possible, ensuring alignment with your objectives
Time:
approx. 3 weeks
approx. 3 weeks
Final Approval
We’ll finalise all Insights and deliver a Consumer Insight Manual describing up to 12 insight territories and up to 12 test-ready insights for your approval.
Time:
approx. 2 weeks
approx. 2 weeks
(depending on your speed of approval)
Ready for Validation
Your brand is now equipped with high-quality consumer insights that are ready for consumer validation or further internal use.
Please note: This represents our ideal workflow; however, we reserve the right to adjust it when necessary to ensure the best outcomes for our clients. When appropriate, we may incorporate additional alignments, in-depth interviews, or brief working sessions to meet specific needs effectively.
THIS IS HOW THE OUTPUT WILL LOOK LIKE
Throughout our project, we work in close partnership with you, maintaining open communication and delivering iterative feedback to ensure a seamless process.
The final output that you’ll get from our CONSUMER INSIGHT HUNTING consulting module, is a PDF presentation, containing at least the following elements:
- Exploration of up to 12 insight territories, where possible.
- Each insight territory is described and explored in detail.
- Generation of up to 12 strong, well-crafted consumer insights based on the identified territories.
- Each consumer insight will be credible, relevant, actionable and directly linked to your brand’s challenges.
- Advising on how to utilise these insights for innovation, strategy, or communication purposes.
Here is an example of how the output will look like.
WHAT YOU’LL GET FROM US WHEN
YOU WORK WITH US
- A methodically developed approach.
- A consumer-first approach we guard the human perspective in marketing by putting the consumer at the heart of our process.
- The strategic backbone for your brand.
- Guaranteed safe- and gate-keeping of your objective throughout the process.
- The MARK.SENZE feel-good factor and the security of guaranteed project implementation.
- Fairness and transparency On the one hand, lean and transparent processes and costs. On the other, methods and tools to use immediately.
WHAT YOU WILL GET FOR FREE
- A journey of discovery, where we find solutions and approaches together - to create something bigger, new, and unprecedented.
- Fresh drive and desire to achieve new, worthwhile goals with your brand.
- A self-confident, newly formed mindset and perspective on brand and company management.
- A new spirit, motivation, and enthusiasm for you and your team.
- The good feeling of being able to actively shape things yourself.
- A free knowledge transfer on top of our coaching approach....and so much more.
WHAT IS INCLUDED IN THE PROJECT
INCLUDED
- Approximately a 15 to 23-week process with MARK.SENZE, including all steps and details as outlined in the scope of work, the workflow, and output.
- Transfer of all usage rights of our work to you.
- The ultimate brainpower of MARK.SENZE.
- Up to 3 correction loops of each approval step.
- And above all: a comprehensive set of up to 12 actionable insight territories, ready to shape your strategy.
NOT INCLUDED
- Any extra work you should require outside the stated scope of work.
- Any occurring costs for holding workshops and meetings in person, incl. travelling expenses, venue fees, or catering fees.
- If required, costs of market research or data acquisition.
- Any occurring costs, should you need additional correction loops or if you alter the workflow.
Important Remarks:
This module is designed to deliver up to 12 high-quality consumer insight territories, where possible, for one brand. If your project requires additional insights or insight territories; or insights across multiple brands, please contact us at innovation@marksenze.com for a customised offer.
Not exactly the service you were looking for?
For a customised approach, please reach out at innovation@marksenze.com. We’d be happy to help.
THE MARK.SENZE SATISFACTION GUARANTEE.
We go the extra mile to deliver great work and to make you happy. In the unlikely event that you shouldn’t be completely satisfied with our work, you can use our Satisfaction Guarantee.
Terms and conditions apply. More information here.
We don’t negotiate prices. Our prices are fixed and fair.
We know that sometimes budgets are tight. That’s why we offer some exciting discount options.
Our whopping discount options
MARK.SENZE believes in a „give-and-take“ mentality.
You can decide freely whether you want to use a discount or not and even what form of discount you’d want to use. Should you decide to use a discount, we only ask you for a small favour in return.
5%
CURIOSITY DEAL
In return for your
- Upfront payment
10%
INNOVATOR DEAL
In return for your
- Upfront payment, and
- Your rating and review of our work.
15%
FIRST TIME DEAL
In return for your
- Rating and review of our work, and
- Your willingness that we’ll use your project for a case study. Of course, we will be careful not to publish sensitive information.
20%
EXPLORER DEAL
In return for your
- Upfront payment
- Your rating and review of our work, and
- Your willingness that we’ll use your project for a case study. Of course, we will be careful not to publish sensitive information.
10% Extra
COMBINATION DEAL
You can benefit of extra 10% discount on top when you commission two projects at the same time.
It is completely up to you whether you chose to use a discount or not – and even what form of discount you’d want to use.
Be honest: Does anybody else offer such whopping options?
what People SAY ABOUT THE FOUNDER
“With his many years of experience in the field of consumer insights and innovation management, Christoph Zoister stands out as an expert. His ability to generate effective consumer insights and develop strategic innovation concepts from them, can significantly and sustainably develop brands. Christoph Zoister is a strong partner for companies wanting to strategically and innovatively advance their brands.” 
“Christoph Zoister impressed us with his in-depth knowledge and wealth of experience in innovation management. His inspiring way of mastering complex challenges has not only helped us strategically but also inspired us to break new ground with our flagship brand Bad Ischler. His expertise is an invaluable asset for any company looking for new market opportunities." 
“With well-founded consumer insights and innovative strategies, Christoph Zoister has successfully guided our brands, such as Gasteiner and AUER, onto the right path. His expertise helps brands identify new opportunities, conseptualise consumer-oriented innovations, and strategically leverage them for sustainable growth." 
“Thanks to his 'doer mentality,' Christoph Zoister can effortlessly switch between developing visions or setting strategies and executing business objectives. I especially appreciate that he has always struck a healthy balance between understanding business realities and consistently safeguarding strategic brand interests." 
“Christoph Zoister is a visionary. His expertise in innovation management and generating consumer insights is vital in developing groundbreaking concepts and innovations. His ability to find creative solutions based on a strategic foundation makes him a unique asset for any company." 
“I’ve come to know Christoph Zoister as someone with exceptionally strong strategic and analytical skills, combined with extensive project management experience. He has done outstanding work in identifying and implementing profitable business opportunities for Activia and Danone, ensuring both medium- and long-term growth."
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About Us
MARK.SENZE INNOVATION partners with you to holistically develop your brand and business. Our psychological brand management approach places people at the heart of every decision, delivering tailored strategies that drive success. From uncovering actionable consumer insights to crafting future-ready innovation strategies, we provide expert consulting to help your brand grow.
MARK.SENZE is an independent Brand & Strategy Institute founded by Christoph Zoister. With over a decade of experience in strategic and operational roles at global FMCG leaders like Danone and Heineken, as well as multinational private companies, Christoph’s expertise and deep understanding of everyday business challenges form the foundation of MARK.SENZE.
We’re not dusty consultants or theorists: We’ve been in your shoes and faced the same challenges first-hand—on the industry side. That’s why we deliver solutions that work in practice, not just on paper. With MARK.SENZE, you’re not experimenting with interesting theories; you’re implementing a set of proven practices.
Find out more about MARK.SENZE INNOVATION here.
