Article Number: 711
Consumer Insights Training
(1 day)
€4.145,70 (excl. VAT)
OVERVIEW
THIS IS WHAT YOU COULD GAIN
Mastering brand positioning can significantly enhance brand relevance, improve consumer connections, and ultimately generate more revenue. Empower your team to create
actionable strategies that lead to sustained growth.
Why You Should Invest In A Brand Positioning Training:
- Brand Differentiation: Brands with a strong positioning are more likely to outperform competitors in gaining market share.
- Faster Strategy Execution: Teams trained in positioning strategies can implement brand initiatives more efficiently, leading to quicker market responsiveness.
- Stronger Brand Relevance: Implementing clear positioning frameworks enhances brand relevance, making your brand more compelling in competitive markets.
- Maximise Marketing ROI: Clear and strategic brand positioning amplifies marketing effectiveness.
- Empowered Teams: Teams educated in brand strategy are better equipped to develop effective campaigns that achieve measurable outcomes.
- Consumer Connection: Effective positioning frameworks strengthen consumer connections, fostering increased brand loyalty.
- Long-Term Growth:Teams with advanced brand positioning skills can deliver higher returns on marketing investments, contributing to sustained business growth.
- Opportunity Cost:Without skilled teams, you risk losing up to 20% of potential market share to competitors with sharper positioning strategies.
THIS IS WHAT YOU COULD GAIN
Mastering brand positioning can significantly enhance brand relevance, improve consumer connections, and ultimately generate more revenue. Empower your team to create
actionable strategies that lead to sustained growth.
WHY YOU SHOULD INVEST IN A BRAND POSITIONING TRAINING:
- Brand Differentiation: Brands with a strong positioning are more likely to outperform competitors in gaining market share.
- Faster Strategy Execution: Teams trained in positioning strategies can implement brand initiatives more efficiently, leading to quicker market responsiveness.
- Stronger Brand Relevance: Implementing clear positioning frameworks enhances brand relevance, making your brand more compelling in competitive markets.
- Maximise Marketing ROI: Clear and strategic brand positioning amplifies marketing effectiveness.
- Empowered Teams: Teams educated in brand strategy are better equipped to develop effective campaigns that achieve measurable outcomes.
- Consumer Connection: Effective positioning frameworks strengthen consumer connections, fostering increased brand loyalty.
- Long-Term Growth: Teams with advanced brand positioning skills can deliver higher returns on marketing investments, contributing to sustained business growth.
- Opportunity Cost: Without skilled teams, you risk losing up to 20% of potential market share to competitors with sharper positioning strategies.
References
- Keller, K. L., 2010, “Managing Brand Performance: Aligning Positioning, Execution, and Experience.
- Blankson, C., and Kalafatis, S. P., 2007, “Positioning Strategies in Business Markets.”
- Saeed, R., 2021, “Impact of Brand Positioning Strategies on Consumer Standpoint.”
- Kantar, 2022, “How the power of consumer connection drives success.”
- Kantar, 2024, “Analysis of 6.5 Billion Consumer Datapoints Reveals the Three Rules of Brand Growth.”
- Kantar, 2022, “Brand Purpose & Positioning”
- Kantar, “Modern marketing dilemmas: How can you prove marketing adds value to your brand?”
- McKinsey & Company, “Performance branding and how it is reinventing marketing ROI.”
- McKinsey & Company, “Better branding”
- 100% focus on training and coaching
- We act as a “missing link” that closes the gap between theory and practice.
- 100% independent
- We’ve experienced the challenges ourselves
- We’re practitioners and love to “do”
- We can look back on a successful track record of powerful projects
- We recruit experts with at least 10 years of experience on the corporate side of the FMCG sector
- We combine our expertise with coaching elements
- Our set-up is lean and agile
- Fair and transparent pricing
- We’ll build up your competence & expertise along the training
Please note: Christoph is one of our trainers, but specific trainers may vary on the day of your training depending on availability.
Please note: Christoph is one of our trainers, but specific trainers may vary on the day of your training depending on availability.
Not exactly the training you were looking for?
For a customised approach, please reach out at training@marksenze.com. We’d be happy to help.
what People SAY ABOUT THE FOUNDER
“Christoph Zoister is a professional in building up marketing competencies. His ability to equip teams with the necessary expertise for psychological brand management, insight-based innovation management and data-based marketing is exceptional.”
“Christoph Zoister has established a new FMCG marketing approach at Salinen Austria AG and professionalised our marketing in the long term. His strategic and innovative approaches have not only strengthened our market position but have also significantly improved efficiency and effectiveness."
“Through his expertise, Christoph Zoister has significantly advanced our marketing team and established effective brand management in the spirit of a true FMCG company. He knows how to create structures and build competencies that enable sustainable growth and long-term brand success."
“Thanks to his 'doer mentality,' Christoph Zoister can effortlessly switch between developing visions or setting strategies and executing business objectives. I especially appreciate that he has always struck a healthy balance between understanding business realities and consistently safeguarding strategic brand interests."
“Christoph Zoister possesses exceptional expertise in brand management and strategy. I am impressed by his ability to strategically build marketing competencies and drive sustainable brand development. His empathy and sensitivity to interpersonal dynamics are an asset to any team and company."
“With a unique ability to transform data-driven analyses into concrete, actionable strategies, Christoph Zoister has taken our projects to the next level. Whether in strategic decision-making or operational execution, Christoph consistently delivers results that yield measurable success."
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