Article Number: 803
Brand Positioning Workshop Material
€664,38 (excl. VAT)
- 100% focus on strategy
- 100% consumer-centric
- 100% independent
- We’ve experienced the challenges ourselves
- We’re practitioners and love to “do”
- We can look back on a successful track record of powerful projects
- We recruit experts with at least 10 years of experience on the corporate side of the FMCG sector
- We combine our expertise with coaching elements
- Our set-up is lean and agile
- Fair and transparent pricing
- We’ll build up your competence & expertise along the project
THIS IS WHAT YOU WILL LEARN
During the process of our BRAND DNA & BRAND BELIEF consultancy module, we’ll identify the following elements of your brand together with you:
- Brand History
- Brand DNA: the heritage and strengths of the brand
- Brand Belief: the fundamental belief and values of your brand
- Brand Values
- Brand Characteristics
- Brand Proof Points
- Conventions to break
We’ll cover the following scope:
- Unlocking the key intrinsic assets that are unique to the brand and which define its heart and soul.
- Discovering the underlying belief and value system of the brand.
- Finding the backbone of your brand: its heritage, values, beliefs and characteristics.
- How the brand can be meaningful and deliver points of differentiation.
- What reasons the brand can deliver, which can influence purchase decisions of your consumers.
Do you want to know every single detail about the scope of our consulting module?
Want a Sneak- Preview?
Who is this content for?
Kick-Off
Kick-Off together with you, where you provide uswith a detailed brief of the project.
Digging Deeper
We will dig through the materials that you provide us with regarding the brand, history, market, consumer, etc
DNA Workshop
In our workshop together (with you and your brand experts), we will deeper, to unlock the brand's heritage, values and beliefs
DNA Discovery
After the workshop, we will dive into the values and beliefs of the brand, its roots and heritage Lastly, we will summarize our findings and recommendations.
Research (optional)
It is up to you whether or not you
want to put the recommended
values and belief into a market
research validation. We trongly recommend it
Please note: the of the research is not included in our project costing.
Finalizing the DNA
FINAL APPROVAL
will deliver the final DNA document to you for your final approval.
READY TO RUMBLE
Now that you finallyhave the
brand DNA & brand belief ready,
you Ve the backbone of your
brand
will be excited to observe
how your brand will excel in the
market and shine with your
brand executions.
THE CONTENT OF THIS MODULE
During our project together we’ll work closely together with you: we’ll have a kick-off together, a great workshop and we’ll bounce back and forth plenty of ideas and material. For the final output, however, we’ll condense our work to a sharp and concise summary.
The final output that you’ll get from our BRAND DNA module, is a PowerPoint presentation in form of a Brand DNA manual, containing at least the following elements
- Brand History
- Brand DNA
- Brand Belief
- Brand Values
- Brand Values Interpretation in Detail
- Brand Characteristics
- Brand Proof Points in Detail
- Conventions to break
WHAT YOU’LL GET FOR FREE
- A journey of discovery ,where we find solutions and approaches together - to create something bigger, new, and unprecedented.
- Fresh drive and desire to achieve new, worthwhile goals with your brand.
- A self-confident, newly formed mindset and perspective on brand and company management.
- A new spirit motivation, and enthusiasm for you and your team.
- The good feeling of being able to actively shape things yourself.
- A free knowledge transfer on top of our coaching approach....and so much more.
WHAT’S INCLUDED?
- Approximately a 12-week process with the MARK.SENZE, incl. all steps and details as outlined in the scope of work, the workflow and output.
- Transfer of all usage rights of our work to you.
- The ultimate brainpower of the MARK.SENZE.
Up to 3 correction loops of each approval step. - And above all: an insightful experience with us and a great DNA and belief for your brand.
- Any extra work you should require outside the stated scope of work.
- Any occurring costs for holding workshops and meetings in person, incl. travelling expenses.
- If required by you, costs of market research.
what People SAY ABOUT THE FOUNDER
“Christoph Zoister is a professional in building up marketing competencies. His ability to equip teams with the necessary expertise for psychological brand management, insight-based innovation management and data-based marketing is exceptional.”
“Christoph Zoister has established a new FMCG marketing approach at Salinen Austria AG and professionalised our marketing in the long term. His strategic and innovative approaches have not only strengthened our market position but have also significantly improved efficiency and effectiveness."
“Through his expertise, Christoph Zoister has significantly advanced our marketing team and established effective brand management in the spirit of a true FMCG company. He knows how to create structures and build competencies that enable sustainable growth and long-term brand success."
“Thanks to his 'doer mentality,' Christoph Zoister can effortlessly switch between developing visions or setting strategies and executing business objectives. I especially appreciate that he has always struck a healthy balance between understanding business realities and consistently safeguarding strategic brand interests."
“Christoph Zoister possesses exceptional expertise in brand management and strategy. I am impressed by his ability to strategically build marketing competencies and drive sustainable brand development. His empathy and sensitivity to interpersonal dynamics are an asset to any team and company."
“With a unique ability to transform data-driven analyses into concrete, actionable strategies, Christoph Zoister has taken our projects to the next level. Whether in strategic decision-making or operational execution, Christoph consistently delivers results that yield measurable success."