Article Number: 205
Brand Benefits, RTBs & USPs
€16.942,09 (excl. VAT)
YOUR ULTIMATE BENEFITS
Identify and address strategic gaps to boost brand equity by up to 20% and grow revenue by 15%. Avoid losing up to 30% of market relevance by not addressing hidden weaknesses.
Why You Should Invest In a Brand Status Check:
- Attracting More Consumers: Brands that are meaningfully different to more people command up to 5x the market penetration.
- Unlock Revenue Growth: Brands with high meaningful difference can command up to 2x the average price, securingpreference and defending margins.
- Reduce Risk of Losing Market Share: Brands lacking a clear, meaningful difference risk losing relevance and market share
- Seize Untapped Potential: A comprehensive audit reveals gaps, sharpens positioning, and enhances market differentiation,giving you the competitive edge.
- Enhanced Decision-Making: By systematically evaluating your strategy, you base decisions on solid findings rather than gut instinct.
- Risk Mitigation: By identifying potential pitfalls and challenges, an audit enables the development of proactive approaches to risk management, maintaining stability and growth over time.
THIS IS WHAT YOU COULD GAIN
No brand check-up? You could be leaving market potential on the table. Audit your brand now to unlock untapped growth
opportunities. Identify and address strategic gaps to enhance brand equity, drive revenue growth and improve market relevance.
WHY YOU SHOULD INVEST IN A BRAND STATUS CHECK:
- Attracting More Consumers: Brands that are meaningfully different to more people command up to 5x the market penetration.
- Unlock Revenue Growth: Brands with high meaningful difference can command up to 2x the average price, securing preference and defending margins.
- Reduce Risk of Losing Market Share: Brands lacking a clear, meaningful difference risk losing relevance and market share.
- Seize Untapped Potential: A comprehensive audit reveals gaps, sharpens positioning, and enhances market differentiation, giving you the competitive edge.
- Enhanced Decision-Making: By systematically evaluating your strategy, you base decisions on solid findings rather than gut instinct.
- Risk Mitigation: By identifying potential pitfalls and challenges, an audit enables the development of proactive approaches to risk management, maintaining stability and growth over time.
List of Sources:
- Kantar: “The Blueprint for Brand Growth: How marketers can influence revenue and profit.”
- Kantar: “Why and how should you measure brand equity?”
WHY US?
- 100% focus on strategy
- 100% consumer-centric
- 100% independent
- We’ve experienced the challenges ourselves
- We’re practitioners and love to “do”
- We can look back on a successful track record of powerful projects
- We recruit experts with at least 10 years of experience on the corporate side of the FMCG sector
- We combine our expertise with coaching elements
- Our set-up is lean and agile
- Fair and transparent pricing
- We’ll build up your competence & expertise along the project
Please note: This represents our ideal workflow; however, we reserve the right to adjust it when necessary to ensure the best outcomes for our clients. When appropriate, we may incorporate additional alignments, in-depth interviews, or brief working sessions to meet specific needs effectively.
Here is an example of how the output will look like.
WHAT YOU’LL GET FROM US WHEN
YOU WORK WITH US
- A methodically developed approach.
- A consumer-first approach we guard the human perspective in marketing by putting the consumer at the heart of our process.
- The strategic backbone for your brand.
- Guaranteed safe- and gate-keeping of your objective throughout the process.
- The MARK.SENZE feel-good factor and the security of guaranteed project implementation.
- Fairness and transparency On the one hand, lean and transparent processes and costs. On the other, methods and tools to use immediately.
WHAT YOU WILL GET FOR FREE
- A journey of discovery, where we find solutions and approaches together - to create something bigger, new, and unprecedented.
- Fresh drive and desire to achieve new, worthwhile goals with your brand.
- A self-confident, newly formed mindset and perspective on brand and company management.
- A new spirit, motivation, and enthusiasm for you and your team.
- The good feeling of being able to actively shape things yourself.
- A free knowledge transfer on top of our coaching approach....and so much more.
WHAT iS INCLUDED IN THE PROJECT
INCLUDED
- Approximately a 10 to 18-week process with MARK.SENZE, including all steps and details as outlined in the scope of work, the workflow, and output.
- Transfer of all usage rights of our work to you.
- The ultimate brainpower of the MARK.SENZE.
- Up to 3 correction loops of each approval step.
- Above all, a deep, insightful brand audit with strategic recommendations tailored to elevate your brand’s market presence.
NOT INCLUDED
- Any extra work you should require outside the stated scope of work.
- Any occurring costs for holding workshops and meetings in person, incl. travelling expenses, venue fees, or catering fees.
- If required by you, costs of market research or data acquisition.
- Any occurring costs, should you need additional correction loops or if you alter the workflow.
This module is designed to focus on a single brand. If you require consulting for multiple brands or a corporate-level assessment, please reach out to us at strategy@marksenze.com. We’ll be pleased to provide a customised approach to meet your specific needs.
THE MARK.SENZE SATISFACTION GUARANTEE.
We go the extra mile to deliver great work and to make you happy. In the unlikely event that you shouldn’t be completely satisfied with our work, you can use our Satisfaction Guarantee.
Terms and conditions apply. More information here.
We don’t negotiate prices. Our prices are fixed and fair.
We know that sometimes budgets are tight. That’s why we offer some exciting discount options.
Our whopping discount options
MARK.SENZE believes in a „give-and-take“ mentality.
You can decide freely whether you want to use a discount or not and even what form of discount you’d want to use. Should you decide to use a discount, we only ask you for a small favour in return.
5%
CURIOSITY DEAL
In return for your
- Upfront payment
10%
INNOVATOR DEAL
In return for your
- Upfront payment, and
- Your rating and review of our work.
15%
FIRST TIME DEAL
In return for your
- Rating and review of our work, and
- Your willingness that we’ll use your project for a case study. Of course, we will be careful not to publish sensitive information.
20%
EXPLORER DEAL
In return for your
- Upfront payment
- Your rating and review of our work, and
- Your willingness that we’ll use your project for a case study. Of course, we will be careful not to publish sensitive information.
10% Extra
COMBINATION DEAL
You can benefit of extra 10% discount on top when you commission two projects at the same time.
what People SAY ABOUT THE FOUNDER
“As a true expert in brand building and strategy, Christoph Zoister impresses with his ability to derive precise measures and recommendations from extensive data. His analytical acumen and practice-orientated implementation create considerable added value. He is an indispensable partner for any organisation."
"Christoph Zoister impressed us with his exceptional analytical skills. His deep understanding of complex problems and his ability to derive concise and comprehensible recommendations for action have made a decisive contribution to mastering our strategic challenges."
“Through his expertise, Christoph Zoister has significantly advanced our marketing team and established effective brand management in the spirit of a FMCG company. He has a talent for creating structures and building competencies that enable sustainable growth and long-term brand success."
“Thanks to his 'doer mentality,' Christoph Zoister can effortlessly switch between developing visions or setting strategies and executing business objectives. I especially appreciate that he has always struck a healthy balance between understanding business realities and consistently safeguarding strategic brand interests."
“With a unique ability to transform data-driven analyses into concrete, actionable strategies, Christoph Zoister has taken our projects to the next level. Whether in strategic decision-making or operational execution, Christoph consistently delivers results that yield measurable success."
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