Article Number: 501
CONSUMER INSIGHT HUNTING CONSULTING –
UP TO 12 INSIGHT TERRITORIES
€15.945,00 (excl. VAT)
UP TO 12 INSIGHT TERRITORIES
Unlock the hidden motivations of your consumers with our CONSUMER INSIGHT HUNTING consulting module. We identify up to 12 key insight territories that reveal what truly drives consumer behaviour. These insights serve as the foundation for impactful strategies, whether you are developing new products, sharpening brand positioning, or planning communication campaigns. Following on your briefing, we deliver actionable insights, relevant, and inspiring—ready to fuel innovation and strategic decisions.
- 100% focus on strategy
- 100% consumer-centric
- 100% independent
- We’ve experienced the challenges ourselves
- We’re practitioners and love to “do”
- We can look back on a successful track record of powerful projects
- We recruit experts with at least 10 years of experience on the corporate side of the FMCG sector
- We combine our expertise with coaching elements
- Our set-up is lean and agile
- Fair and transparent pricing
- We’ll build up your competence & expertise along the project
THIS IS WHAT YOU WILL GET
With our CONSUMER INSIGHT HUNTING consultancy module, we collaborate closely with you to uncover up to 12 insight territories tailored to your brand or project needs. Each insight is developed with precision to ensure it resonates with your target audience and meets market research standards. Together, we’ll:
- Identify up to 12 consumer insight territories based on your briefing, input and objectives.
- Conduct desk research and trend analysis, to inform our findings.
- Where available, translate your consumer data into clear, inspiring insights that fuel your innovation and strategy.
- Provide insights summarised in a way that aligns with your brand goals and market needs.
- Develop up to 12 compelling consumer insights.
- Ensure the insights are actionable and strategically aligned for further internal or external application.
We’ll cover the following scope:
- Conducting an alignment session to define your business goals, consumer challenges, and area of focus.
- Analysing your existing data (where available) to identify key insights.
- Conducting desk research and reviewing consumer trends to generate insights.
- If required, conducting primary research together with a research institute to map key insights (research institute at extra cost).
- Distilling findings into up to 12 insight territories that reveal untapped consumer needs and opportunities.
- Crafting up to 12 consumer insights (where possible), developed either as distinct ideas or variations on a theme.
- Collaborating to refine ideas, ensuring the final output is strategically aligned with your goals.
- Providing guidance on utilising these insights for innovation, strategy, or communication purposes.
OUR WORKFLOW
We begin with a comprehensive alignment session to define your goals, challenges, and key areas of focus.
We’ll collect and review all relevant inputs, including available data, research, existing ideas or insights, to inform the consumer insight hunting process.
If critical data gaps are identified, we may need to commission additional research to obtain the required market and competitor information, in close alignment with you.
Please note: the cost of the research is not included in our project costing
We’ll conduct desk research, trend analysis, and analyse all material and data you have provided to uncover actionable insights.
We’ll distil the findings into up to 12 unique insight territories (where possible) that are inspiring, actionable, and aligned with your objectives.
A short alignment session to present our preliminary recommendations and identified territories.
We’ll incorporate your feedback, make refinements and finalise the insight territories.
We’ll develop the first draft of up to 12 insights, where possible, ensuring alignment with your objectives
We’ll finalise all Insights and deliver a Consumer Insight Manual describing up to 12 insight territories and up to 12 test-ready insights for your approval.
Your brand is now equipped with high-quality consumer insights that are ready for consumer validation or further internal use.
Please note: This represents our ideal workflow; however, we reserve the right to adjust it when necessary to ensure the best outcomes for our clients. When appropriate, we may incorporate additional alignments, in-depth interviews, or brief working sessions to meet specific needs effectively.
THIS IS HOW THE OUTPUT WILL
LOOK LIKE
During our project together we’ll work closely together with you: we’ll have a kick-off together, a great workshop and we’ll bounce back and forth plenty of ideas and material. For the final output, however, we’ll condense our work to a sharp and concise summary.
The final output that you’ll get from our BRAND DNA module, is a PowerPoint presentation in form of a Brand DNA manual, containing at least the following elements
WHAT YOU’LL GET FROM US WHEN
YOU WORK WITH US
A methodically developed approach.
A consumer-first approach: we guard the human perspective in marketing by putting the consumer at the heart of our process:
Firstly, only when a brand makes a valuable contribution to the lives of customers and consumers does it have a right to exist.
Secondly, we help you forge strong brands by giving you and your team the right tools to master your challenges on your own.
The strategic backbone for your brand.
Guaranteed safe- and gate-keeping of your objective throughout the process.
The MARK.SENZE feel-good factor and the security of guaranteed project implementation.
Fairness and transparency: On the one hand, lean and transparent processes and costs. On the other, methods and tools to use immediately.
WHAT YOU’LL GET FOR FREE
- A journey of discovery ,where we find solutions and approaches together - to create something bigger, new, and unprecedented.
- Fresh drive and desire to achieve new, worthwhile goals with your brand.
- A self-confident, newly formed mindset and perspective on brand and company management.
- A new spirit motivation, and enthusiasm for you and your team.
- The good feeling of being able to actively shape things yourself.
- A free knowledge transfer on top of our coaching approach....and so much more.
WHAT IS INCLUDED IN THE PROJECT
INCLUDED
- Approximately a 15 to 23-week process with MARK.SENZE, including all steps and details as outlined in the scope of work, the workflow, and output.
- Transfer of all usage rights of our work to you.
- The ultimate brainpower of MARK.SENZE.
- Up to 3 correction loops of each approval step.
- And above all: a comprehensive set of up to 12 actionable insight territories, ready to shape your strategy.
NOT INCLUDED
- Any extra work you should require outside the stated scope of work.
- Any occurring costs for holding workshops and meetings in person, incl. travelling expenses, venue fees, or catering fees.
- If required, costs of market research or data acquisition.
- Any occurring costs, should you need additional correction loops or if you alter the workflow.
Important Remarks:
This module is designed to deliver up to 12 high-quality consumer insight territories, where possible, for one brand. If your project requires additional insights or insight territories; or insights across multiple brands, please contact us at innovation@marksenze.com for a customised offer.
Not exactly the service you were looking for?
For a customised approach, please reach out at innovation@marksenze.com. We’d be happy to help.
THE MARK.SENZE SATISFACTION GUARANTEE.
We go the extra mile to deliver great work and to make you happy.
In the unlikely event that you shouldn’t be completely satisfied with our work, you can use our Satisfaction Guarantee.
We don’t negotiate prices. Our prices
are fixed and fair.
offer some exciting discount options.
Our whopping discount options
MARK.SENZE believes in a „give-and-take“ mentality.
You can decide freely whether you want to use a discount or not and even what form of discount you’d want to use. Should you decide to use a discount, we only ask you for a small favour in return.
In return for your
- Upfront payment
INNOVATOR DEAL
In return for your
- Upfront payment, and
- Your rating and review of our work.
In return for your
- Rating and review of our work, and
- Your willingness that we’ll use your project for a case study. Of course, we will be careful not to publish sensitive information.
In return for your
- Upfront payment
- Your rating and review of our work, and
- Your willingness that we’ll use your project for a case study. Of course, we will be careful not to publish sensitive information.
You can benefit of extra 10% discount on top when you commission two projects at the same time.
It is completely up to you whether you chose to use a discount or not – and even what form of discount you’d want to use.
Be honest: Does anybody else offer such whopping options?
what People SAY ABOUT THE FOUNDER
“As a true expert in brand building and strategy, Christoph Zoister impresses with his ability to derive precise measures and recommendations from extensive data. His analytical acumen and practice-orientated implementation create considerable added value. He is an indispensable partner for any organisation."
"Christoph Zoister impressed us with his exceptional analytical skills. His deep understanding of complex problems and his ability to derive concise and comprehensible recommendations for action have made a decisive contribution to mastering our strategic challenges."
“Through his expertise, Christoph Zoister has significantly advanced our marketing team and established effective brand management in the spirit of a FMCG company. He has a talent for creating structures and building competencies that enable sustainable growth and long-term brand success."
“Thanks to his 'doer mentality,' Christoph Zoister can effortlessly switch between developing visions or setting strategies and executing business objectives. I especially appreciate that he has always struck a healthy balance between understanding business realities and consistently safeguarding strategic brand interests."
“With a unique ability to transform data-driven analyses into concrete, actionable strategies, Christoph Zoister has taken our projects to the next level. Whether in strategic decision-making or operational execution, Christoph consistently delivers results that yield measurable success."