Article Number: 801
Brand Positioning Booklet
€1.328,75 (excl. VAT)
- 100% focus on strategy
- 100% consumer-centric
- 100% independent
- We’ve experienced the challenges ourselves
- We’re practitioners and love to “do”
- We can look back on a successful track record of powerful projects
- We recruit experts with at least 10 years of experience on the corporate side of the FMCG sector
- We combine our expertise with coaching elements
- Our set-up is lean and agile
- Fair and transparent pricing
- We’ll build up your competence & expertise along the project
Achieve a compelling, standout brand positioning with our BRAND POSITIONING BOOKLET. This comprehensive, step-by-step digital guide not only equips you with the tools, templates, and strategies needed to craft a distinctive brand positioning but also demonstrates how to apply each concept using practical examples. This booklet designed by a former FMCG executive walks you through defining your brand’s DNA, articulating unique selling points, and crafting consumer insights, all with actionable examples to ensure your brand thrives in a competitive market.
THIS IS WHAT YOU WILL GET
With the BRAND POSITIONING BOOKLET, you’ll be guided through every critical step of brand positioning, including:
- Defining your Brand DNA
- Articulating your Brand Belief
- Uncovering your Brand USPs
- Identifying your Target Consumer
- Crafting an actionable Consumer Insight
- Outlining Brand Benefits
- Creating Proof Points (Reasons to Believe)
- Developing your Brand Personality
- Determining your Brand Role
- Summarising your Brand Essence
In this booklet, we’ll cover the following content:
- What to keep in mind when assessing and leveraging your competitive landscape.
- Step-by-step guidance to identify your brand’s unique role in the lives of your consumers.
- Pinpointing key consumer motivations and aspirations using guided templates.
- Building a cohesive and credible positioning statement with illustrated examples.
- Crafting messaging that resonates with your target audience, applying proven methods.
- Establishing a strong, differentiated presence in your category using real-world insights.
- A complete step-by-step guide to positioning a brand, with each step demonstrated through practical examples for deeper understanding.
Do you want to know every single detail about the scope of our consulting module?
Want a Sneak-PEEK?
WHO THIS IS for
This booklet is ideal for:
- Marketing Directors
- Brand Managers
- Marketers looking to strengthen their brand strategy.
- Innovation teams crafting a brand for new products or services.
- Start-Ups
- Entrepreneurs building or refining their brand.
- Marketing Students
- Key Accounts and Strategists at Creative Agencies
- Creative Agencies aiming to enhance their brand-building process.
- Anyone passionate about creating a meaningful and impactful brand.
THE CONTENT OF THIS MODULE
The BRAND POSITIONING BOOKLET is packed with actionable content and resources, including:
- Step-by-step guidance through each phase of brand positioning.
- Detailed explanations and real-world examples for every concept.
- Templates and worksheets for crafting your positioning, with practical examples of their use.
- A comprehensive framework for evaluating competitive landscapes with sample applications.
- Best practices for creating consumer insights and brand messages, demonstrated through examples.
- Tools to develop and articulate your brand’s unique selling points with illustrative scenarios.
- A final one-page brand positioning summary template, complete with a filled-out example.
WHAT’S INCLUDED
- A professionally designed, digital guide (PDF format) with all the content detailed above.
- Real-world examples to illustrate each step, ensuring clarity and usability.
- Ready-to-use templates and frameworks, demonstrated with practical applications.
- The ultimate brand-building expertise of MARK.SENZE, condensed into one resource.
- Usage rights of our material for your personal use.
- Up to 10 downloads.
- Sharing of content: The usage rights are granted for personal use only and do not permit redistribution, resale, or sharing beyond your direct use.
- Distribution of copies to third parties or external teams is not permitted.
Not exactly the product you were looking for?
This booklet is designed for individuals or teams who want a DIY approach to brand positioning, with practical examples at every step to ensure hands-on learning. If you’re looking for a more tailored solution or need guidance on a specific challenge, don’t hesitate to contact us at strategy@marksenze.com.
THE MASTERMIND BEHIND THE CONTENT
The BRAND POSITIONING BOOKLET is brought to you by MARK.SENZE, a consultancy renowned for its innovative approach to brand strategy, consumer insights, and capability building.
Our founder, Christoph Zoister, is a visionary strategist with over a decade of experience in FMCG, innovation, and brand development. With this booklet, Christoph shares his expertise and proven methodologies, paired with practical examples to empower businesses of all sizes. This guide ensures you can confidently apply these strategies to create impactful brand positioning that resonates with consumers and thrives in competitive markets.
what People SAY ABOUT THE FOUNDER
“As a true expert in brand building and strategy, Christoph Zoister impresses with his ability to derive precise measures and recommendations from extensive data. His analytical acumen and practice-orientated implementation create considerable added value. He is an indispensable partner for any organisation." 
"Christoph Zoister impressed us with his exceptional analytical skills. His deep understanding of complex problems and his ability to derive concise and comprehensible recommendations for action have made a decisive contribution to mastering our strategic challenges." 
“Through his expertise, Christoph Zoister has significantly advanced our marketing team and established effective brand management in the spirit of a FMCG company. He has a talent for creating structures and building competencies that enable sustainable growth and long-term brand success." 
“Thanks to his 'doer mentality,' Christoph Zoister can effortlessly switch between developing visions or setting strategies and executing business objectives. I especially appreciate that he has always struck a healthy balance between understanding business realities and consistently safeguarding strategic brand interests." 
“With a unique ability to transform data-driven analyses into concrete, actionable strategies, Christoph Zoister has taken our projects to the next level. Whether in strategic decision-making or operational execution, Christoph consistently delivers results that yield measurable success."
About us
MARK.SENZE STRATEGY partners with you to holistically develop your brand and business. Our psychological brand management approach places people at the heart of every decision, delivering tailored strategies that drive success. From crafting clear, future-ready strategies to addressing pressing challenges, we offer expert consulting at fair, fixed costs.
MARK.SENZE is an independent Brand & Strategy Institute founded by Christoph Zoister. With over a decade of experience in strategic and operational roles at global FMCG leaders like Danone and Heineken, as well as multinational private companies, Christoph’s expertise and deep understanding of everyday business challenges form the foundation of MARK.SENZE.
We’re not dusty consultants or theorists: We’ve been in your shoes and faced the same challenges firsthand—on the industry side. That’s why we deliver solutions that work in practice, not just on paper. With MARK.SENZE, you’re not experimenting with interesting theories; you’re implementing a set of proven practices.
Find out more about MARK.SENZE STRATEGY here.
