vision & mission

our vision

Better brand builders means stronger brands.

A brand world where every brand builder has affordable access to high-quality strategy consulting and training: Because brands can only grow as far as the skills and abilities of the people behind them.

Our mission

MARK.SENZE, the next-generation Brand & Strategy Institute:
an e-commerce-first driven, independent boutique provider of strategy, innovation, and training.

We’re on a heart-felt mission to provide affordable consulting and training, to forge great marketeers and brands – even though it means you might not need us in the future!

our experience shows us that three areas are crucial for strong brands

1. Strong brand foundation: Brand strategy
2. Strong sense: Consumer insights and innovations
3. Strong brand team: Skills of the brand team

We’re passionate brand builders ourselves, and we want to know
what distinguishes good brands and what takes them forward. That’s why we’re looking for answers to three big questions:

1. Do we need better ideas?

We know you have to start with a strong foundation, so we deal first with designing the strategy – the appropriate and future-oriented strategic plan tailored to your brand – the essential basis for all further decisions and plans.

2. Do we need to take bold steps?

We know sustainable brands need innovations and offers that make a difference to people. Daring to create and implement new ones takes courage -and knowing that with a solid strategy behind you, you can step confidently into the future.

3. Do we need better employees?

We know it’s the people behind a brand that count, that building a great brand comes from the heart and soul, not from fear! That’s why we’ve curated all the tools and methods that have proven themselves effective over our many years of marketing testing and are successfully employed by the industry’s Big Players.