WHAT MAKES
US DIFFERENT

For us, it’s not about theory. It’s about knowledge that proves itself in practice. We want to make the everyday life of all marketeers easier – with tools and skills that have been tried and tested for years. So, mastering a market situation becomes shaping the future of a brand. We’re not theoreticians – we prefer methods that work effectively in practice. We see ourselves as promoters of practical marketing, innovation and strategy knowledge, and the corresponding methods. Having a university foundation is good, but practice is better. We at MARK.SENZE TRAINING build on the theoretical foundation and close the gap between that and practical knowledge. Everyone is a master of their subject – universities provide the academic knowledge and findings from studies, while MARK.SENZE TRAINING shows you the methods and tools of successful strategic work and marketing practice.

MARK.SENZE is independent and practice oriented. We know the theory but prefer to be guided by practices that have been tried and tested in the field over many years. MARK.SENZE TRAINING sees itself as an independent training boutique in the field of marketing, strategy, consumer insights, and innovations.

We at MARK.SENZE TRAINING are not just an ordinary course provider. We specialise in training and coaching in marketing, insights, innovation, and strategy. We believe that less can be more. That’s why we don’t offer all the courses in the world, but only specialised training in the areas mentioned. We focus on what we doreally well. And we only teach methods and tools that we’ve tested ourselves for years in the FMCG sector. We’re practice oriented. Because theory is good, but very often ordinary course providers don’t show you how things works in practice. At TRAINING , we close the gap between theory and practice. With us, you only learn what works in practice.

MARK.SENZE is independent and practiceoriented. MARK.SENZE TRAINING sees itself as an independent training boutique in the field of marketing, strategy, consumer insights, and innovations.

We at MARK.SENZE TRAINING see ourselves as the connecting element between theory and practice – actually, the “missing link”. Because many institutes focus on theory, but don’t show you how to apply it in practice. We close that gap and show you the methods and tools gained from our many years of experience working with the Big Players. We see ourselves as a boutique provider, specialising in coaching and training in marketing, innovation, and strategy. We show you the effective tools used FMCG practice and focus on the essentials: the people – the customers and consumers. MARK.SENZE follows the vision of psychological brand management, the credo of our work and our training. We focus on people themselves – in two ways:

• Firstly, we believe that strong brands can only be built if people are at the centre. Only when a brand makes a valuable contribution to the lives of customers or consumers does it have a right to exist. This also applies to individual products.
• Secondly, we help you forge strong brands by giving you the right tools to overcome your challenges yourself. You strengthen your marketing skills through our coaching and the tools and methods you acquire at MARK.SENZE TRAINING .

MARK.SENZE is independent and practice oriented. We know the theory – but we prefer to be guided by practice that’s been tried and tested over many years. MARK.SENZE TRAINING sees itself as an independent training boutique in the field of marketing, strategy, consumer insights, and innovations.

We’re not lecturers or all-knowing folks who just tell you where to go. Many roads lead to Rome. We’ve learned in practice and show you our way, based on many years of experience in the FMCG sector. We work together with you at eye level: That way, we at MARK.SENZE TRAINING combine our expertise in psychological brand management, strategy, and innovation work with your expertise. We know from experience that we get much further with applied co-creation: Then, the whole becomes much more than just the sum of its parts. That’s how we make 1 + 1 equal 3!

Your brand can only grow as far as your skills and ability stretch. That means, if you lack the knowledge or the necessary tools, your brand can’t grow either. We at MARK.SENZE TRAINING share our knowledge. We have no secrets from you, and we willingly hand you the tools to get the best out of yourself and your brand. Unlike other consultants, we pass on our knowledge, even though it means you might not need us in the future!

It happened to us: Equipped with a business degree with a focus on marketing from a renowned university, we were convinced we knew our way around marketing. Then came the first job in marketing, and within the first few days, we quickly realised that everyday marketing life is quite different from theory. We at MARK.SENZE TRAINING close the gap between theory and practice. We show you the methods and tools we’ve tested ourselves in FMCG practice around the topics of marketing, strategy, consumer insights, and innovations.

MARK.SENZE is practice oriented. We know the theory – but we prefer to focus on practice that’s been tried and tested over many years.

No, we won’t sell you everything – only what we do best and has proved effective in our experience. We are focused on marketing, strategy, innovation, and consumer insights, so we don’t sell you training or coaching in other areas. We at MARK.SENZE TRAINING are experts who are aware of our expertise – but also know our limitations.

At MARK.SENZE TRAINING , we believe transparency is fair and brings the necessary clarity for everyone: That’s why we’re transparent in our methods, and also in our costs. You can book fixed packages with clear service descriptions and outputs at fair prices. Save yourself from offers with vague service descriptions, horrendous consultancy fees, and tedious cost negotiations. At MARK.SENZE, you can see our fixed prices and service descriptions transparently online. That saves us both time and energy, which we can invest fully in your project.

Theory is important, but it must also work in practice: That’s why we at MARK.SENZE TRAINING only work with methods we’ve tested over many years working in the FMCG environment on the industry and sector side. We’ve learned from our own experience that only those who have worked with these methods on the industry side know the methods and approaches that work best, and which don’t. So, with us, you’ll enjoy training or coaching from an expert with at least 10 years of professional experience on the industry side in the FMCG sector.

MARK.SENZE TRAINING is bold and adventurous – and our hearts beat faster when we come across equally bold marketeers. Knowledge means a head start – but only if you can apply it. And that’s what we’re here for – we show the marketeers and entrepreneurs of tomorrow the necessary marketing craft they need to succeed.

We want to go on a journey of discovery with you, where you’ll be equipped with the necessary skills and empowerments that lead building brands that can hold their own in the market – because a brand can only grow as far as the skills of the brand leader go. That’s our greatest goal – to forge great marketeers out of you and together with you, marketeers who can hold their own with their brands amid the elemental forces of the market.