OUR APPROACH
THE MARK.SENZE APPROACH
WE SEE OURSELVES AS THE CONNECTING ELEMENT BETWEEN THEORY & PRACTICE
We at MARK.SENZE TRAINING see ourselves as the connecting element between theory and practice. Many institutes teach the theory, but not how to apply it. We close that gap and teach you the methods and tools drawn from our many years of FMCG practice. We see ourselves as a boutique provider in the training and coaching sector, specialising in training in marketing, innovation, and strategy. We show you the tools employed in effective FMCG practice and focus on the essentials: the people. MARK.SENZE follows the vision of psychological brand management, the credo of our work and trainings. We focus on the people themselves – in two ways:
- Firstly, we believe strong brands can only be built if people are at the centre. Only if a brand can make a valuable contribution to the lives of customers and consumers does it have a right to exist. This also applies to individual products.
- Secondly, we help you forge strong brands by giving you the right tools to overcome your challenges yourself. You strengthen your marketing skills through our coaching and the tools and methods you acquire at MARK.SENZE TRAINING.
MARK.SENZE is independent and practice oriented. We know the theory, but we prefer to be guided by practice that has been tried and tested over many years. MARK.SENZE TRAINING sees itself as an independent training boutique in the field of marketing, strategy, consumer insights, and innovations.
MARK.SENZE BELIEVES
IN CO-CREATION
We’re not lecturers or all-knowing folks who just tell you where to go. Many roads lead to Rome. We’ve learned in practice and show you our way, based on many years of experience working in the FMCG sector. We work together with you at eye level, combining the expertise of MARK.SENZE TRAINING in psychological brand management, strategy, and innovation work with your knowledge of your brand and market situation. We know from experience that we get much further with applied co-creation: Then, the whole becomes much more than just the sum of its parts. That’s how we make 1 + 1 equal 3!
MARK.SENZE
SHARES KNOWLEDGE
Your brand can only grow as far as your skills and abilities go. That means, if you lack the knowledge or the necessary tools, your brand can’t grow either. We at MARK.SENZE TRAINING share our knowledge. We have no secrets from you, and we willingly hand you the tools to get the best out of yourself and your brand. Unlike other consultants, we pass on our knowledge, even though it means you might not need us in the future!
You can find an overview of our
trainings & coachings here
what PEOPLE say ABOUT THE FOUNDER
“Christoph Zoister is a professional in building up marketing competencies. His ability to equip teams with the necessary expertise for psychological brand management, insight-based innovation management and data-based marketing is exceptional.” 
“Christoph Zoister has established a new FMCG marketing approach at Salinen Austria AG and professionalised our marketing in the long term. His strategic and innovative approaches have not only strengthened our market position but have also significantly improved efficiency and effectiveness." 
“Through his expertise, Christoph Zoister has significantly advanced our marketing team and established effective brand management in the spirit of a true FMCG company. He knows how to create structures and build competencies that enable sustainable growth and long-term brand success." 
“Thanks to his 'doer mentality,' Christoph Zoister can effortlessly switch between developing visions or setting strategies and executing business objectives. I especially appreciate that he has always struck a healthy balance between understanding business realities and consistently safeguarding strategic brand interests." 
“Christoph Zoister possesses exceptional expertise in brand management and strategy. I am impressed by his ability to strategically build marketing competencies and drive sustainable brand development. His empathy and sensitivity to interpersonal dynamics are an asset to any team and company." 
“With a unique ability to transform data-driven analyses into concrete, actionable strategies, Christoph Zoister has taken our projects to the next level. Whether in strategic decision-making or operational execution, Christoph consistently delivers results that yield measurable success."
