MARK.SENZE MARKETING BOOTCAMP PROGRAM
In our MARKETING BOOTCAMP, we train you in tried and tested methods proven successful in everyday marketing. We aim to help you get the best out of yourself and your brand.
Exclusive 5-day marketing training program
Learn the tools of the Big Players in the FMCG industry
We help you understand, practice and implement
LEARN THE TOOLS OF THE BIG PLAYERS
Learn the marketing and brand management secrets of the Big Players in the FMCG industry. A 5-day course designed by a former FMCG marketing executive to help you understand, practice and implement the principles of FMCG marketing in your work.
A hands-on training format designed by a former FMCG marketing executive
Advance your career and your brand
Build your network with like-minded professionals
OUR Next intake: Vienna 2025
8. – 12. September 2025
Unleash your marketing potential in the vibrant city of Vienna.
Join us in Vienna for an unforgettable experience where learning meets adventure. Enrol now and ignite your marketing journey in our Marketing Bootcamp in VIENNA!
- Date:
- 8. - 12. September 2025
- Location:
-
Hotel Schani – Wien Hauptbahnhof,
Karl-Popper-Straße 22, 1100 Vienna, Austria
- Course fee*:
- €2,580,- incl. VAT
- Catering fee*:
- €470,- incl. VAT
THIS IS WHAT YOU WILL LEARN
- Marketing Fundamentals
- Brand Positioning
- Consumer Insight Writing
- Innovation Process
- New Product Concept Writing
- Marketing Planning
- Communication
WHO THE BOOTCAMP IS DESIGNED FOR
- Brand Managers
- Marketing Managers
- Product Managers
- Innovation Managers
- Communication Managers
- Founders of Start-Ups
- Business School Graduates
- Career Changers in Marketing
- Consultants, Creatives, and Strategists from Creative Agencies
HOW YOU CAN BENEFIT
- Concentrated marketing knowledge, delivered in only 5 days
- You learn the tools and methods employed by the major FMCG players
- Closes the gap between marketing theory and practice
- Learning by doing: by working on a case study
- Gain understanding of the meaning of psychological brand management and its opportunities
- Immediate feedback sessions
- Promotes a strategic mindset
- Gain better results from your work
- Gather deep insights into approaches of FMCG players
- Benefit from first-hand knowledge drawn from over 10 years of FMCG experience
- Peer Learning & Daily Reflection
- Networking with like-minded individuals
- Certificate presented on course completion
- Safe atmosphere in which to practice what you’ve learned
HOW IT WORKS
Our experienced experts will teach you the marketing methods of the FMCG industry you need to know in practice sessions, where you’ll have plenty of time to learn together as a group in a safe atmosphere, and get immediate feedback. These practice sessions are part of a case study you’ll work on during the 5 days.
1-2 topics per day
learning by doing
daily workshops & practice sessions
DELIVERED BY A FORMER FMCG EXECUTIVE
immediate feedback
safe atmosphere
The MARK.SENZE MARKETING BOOTCAMP makes you ready for
everyday marketing in the shortest possible time.
YOUR LEARNING OUTCOMES
- Understanding psychological brand management
- An overview of the marketing fundamentals
- How to position a brand: the approach, the framework, the method, and the tools
- How to write strong consumer insights
- How to successfully organise an innovation process
- How to write to-the-point product and innovation concepts
- Access and process of marketing planning, including framework
- What’s important in ATL communication: from storytelling to the steps of a communication project, from briefing to procedure
- An understanding of the strategic foundation of a successful brand that generates value for the company, the consumer, and society
- How to define and successfully address the right target group
-
The strategic foundation behind good communication
In our 5-day BOOTCAMP, we show you tried and tested, “stress-tested” methods and tools designed for everyday marketing work. Each day is dedicated to 1-2 topics. In daily workshops and practice sessions, you’ll practice and consolidate what you’ve learned yourself, and receive immediate feedback on all questions.
- Daily entertaining sessions per module
- Daily reflection
- Daily workshops & practice sessions based on a case study
- Daily discourse & discussions per module
- Peer learning & shared thinking
- Professional documentation per module and templates
- Further reading list
DIFFERENT APPROACH
Of course, we’ve all learnt the theory at university and business schools, but what good is the best theory if doesn’t work in practice?
That’s why, in our MARKETING BOOTCAMP, we’ll show you the tools of the trade of the Big Players. In just 5 days, you’ll gain concentrated marketing knowledge and tried and tested methods drawn from our 10-years-plus of experience in the FMCG sector – ready for application.
His heart beats for brands and people: For Christoph Zoister – marketeer,
coach, and strategist – working with and on brands is an adventure that can lead to achieving fantastic goals . Each of these functions will help you on the path to success.
Christoph’s background: He has over 10 years of industry experience in the FCMG industry in strategic and operational marketing, among others, with global companies such as Danone and Heineken as well as leading multinational private companies. His experience, and in dealing with obstacles and stumbling blocks in everyday marketing, are the basis of the MARKETING BOOTCAMP.
OUR Next intake: Vienna 2025
8. – 12. September 2025
Unleash your marketing potential in the vibrant city of Vienna.
Join us in Vienna for an unforgettable experience where learning meets adventure. Enrol now and ignite your marketing journey in our Marketing Bootcamp in VIENNA!
- Date:
- 8. - 12. September 2025
- Location:
-
Hotel Schani – Wien Hauptbahnhof,
Karl-Popper-Straße 22, 1100 Vienna, Austria
- Course fee*:
- €2,580,- incl. VAT
- Catering fee*:
- €470,- incl. VAT
*When booking the Marketing Bootcamp, you are obliged to book the catering package, so you stay hydrated and energised. The catering package covers the following for all 5 days: full day refreshments, one morning coffee break, lunch, and one afternoon coffee break. Please note costs for accommodation, dinner or any other expenses are not included.
Payment: The full amount is due at the time of booking.
what People say about the founder
“Christoph Zoister is a professional in building up marketing competencies. His ability to equip teams with the necessary expertise for psychological brand management, insight-based innovation management and data-based marketing is exceptional.” 
“Christoph Zoister has established a new FMCG marketing approach at Salinen Austria AG and professionalised our marketing in the long term. His strategic and innovative approaches have not only strengthened our market position but have also significantly improved efficiency and effectiveness." 
“Through his expertise, Christoph Zoister has significantly advanced our marketing team and established effective brand management in the spirit of a true FMCG company. He knows how to create structures and build competencies that enable sustainable growth and long-term brand success." 
“Thanks to his 'doer mentality,' Christoph Zoister can effortlessly switch between developing visions or setting strategies and executing business objectives. I especially appreciate that he has always struck a healthy balance between understanding business realities and consistently safeguarding strategic brand interests." 
“Christoph Zoister possesses exceptional expertise in brand management and strategy. I am impressed by his ability to strategically build marketing competencies and drive sustainable brand development. His empathy and sensitivity to interpersonal dynamics are an asset to any team and company." 
“With a unique ability to transform data-driven analyses into concrete, actionable strategies, Christoph Zoister has taken our projects to the next level. Whether in strategic decision-making or operational execution, Christoph consistently delivers results that yield measurable success."
