the divisions
WE STRENGTHEN PEOPLE
AND BRANDS
We’re passionate brand builders who focus on what distinguishes good brands and what takes them forward. At the Brand & Strategy Institute, we deal with strategic brand work and psychological brand management that puts people at the center, consumers and customers alike.
As a Brand & Strategy Institute specializing in strategic brand work, MARK.SENZE
combines three disciplines:
MARK.SENZE STRATEGY
THE CONSULTING AND STRATEGY DIVISION
At MARK.SENZE STRATEGY we work together with you to holistically develop your brand and your company. Our approach is psychological brand management that puts people at the center of all activities.
We support you in finding a clear brand strategy – as the basis for all future activities of the brand, as a springboard for further implementation ideas, and as a guideline for your decisions. We support you in all strategic issues of concern to your brand – from new approaches to adapting to current challenges.
You can find our marketing, positioning, and strategy services here:
MARk.SENZE INNOVATION
THE INNOVATION AND CONSUMER INSIGHTS DIVISION
At MARK.SENZE INNOVATION we work together with you to unlock strong consumer insights and define your innovation roadmap.
New ideas can secure leads – if they fit your brand exactly and are relevant to people. The basis for that is the joint search for and selection of the essential consumer insights that work best for your brand and unique market situation. That’s why we work with you to find and define innovation topics affecting all areas of your brand.
Our services around innovations, product concepts, and insights can be found here:
MARk.SENZE TRAINING
COACHING, TRAINING AND KNOWLEDGE TRANSFER
At MARK.SENZE TRAINING we support you in strengthening your marketing skills and knowledge.
We close the gap between marketing theory and practice, by showing you and your team the methods and tools we’ve tried and tested over many years, giving you the necessary knowledge and skills that can be applied immediately within your company.
We train and coach your entire team on all marketing, strategy, consumer insight, and innovation topics concerning your brand:
If you want to learn more about our vision
and mission, click here.