Demand clear information about the scope of services and what you’ll get in return. After all, you’re paying a lot of money for it.
- With MARK.SENZE STRATEGY, you’ll always find the scope of services and the output broken down transparently and clearly defined.
Ensure full cost transparency upfront to avoid unpleasant surprises afterwards.
- All costs are included with MARK.SENZE STRATEGY according to the scope of services. For the sake of completeness, we’ve included a separate section to show you which costs are excluded, so you have absolute cost clarity. Travel costs, for example, are excluded, as they’re not incurred in most projects.
Look at the small print: Make sure you get the full rights of use and exploitation for all commissioned subjects.
- With MARK.SENZE STRATEGY, there are no nasty surprises – because we also design the small print to be as transparent and simple as possible. Every service you receive from the MARK.SENZE is transferred to you – without any ifs or buts. All rights of use and exploitation are always transferred to you, without separate down payments for intellectual property.
Look at the terms and conditions to see whether a share of the turnover is due in addition to the fee. You should avoid this!
- With MARK.SENZE STRATEGY, there’s a fixed price and no other hidden costs or revenue sharing. You pay a fair price for our services and never become dependent on us in any way.
Look very closely at agencies that offer everything. Look for providers with a focus on marketing and strategy and have experienced experts in their team. It can be dangerous to let strategy and brand issues out of your hands or put them in the hands of a creative agency. Because, on the one hand, you put yourself in a dependent position, leaving the control to the creative agency, on the other hand, creative agencies often don’t have specialists for strategy in their teams, which is why you usually end up with very superficial solutions.
- At MARK.SENZE STRATEGY, we believe in keeping strategy and creativity strictly separate. There are experts for both disciplines. We are not a creative agency; we’re purely focused on strategy and brand issues. That’s why we’ll never sell you (expensive) creative concepts afterwards.
If you leave the brand strategy to a creative agency, for example, you’re always putting yourself in a position of dependency.
- MARK.SENZE STRATEGY works out the strategy together with you. We don’t want you to become dependent. We want to develop the strategy together with you – because we’re convinced it will produce a better result for you. With MARK.SENZE, you never completely hand over your strategy issues.
- MARK.SENZE is independent and has no network or HQ behind it needing to be financed. So, we won’t try to sell you everything. We know our limits and when to say no. We only offer you what we’re really good at.
Often, these companies offer grossly overpriced services because they have to finance an elaborate infrastructure.
- MARK.SENZE STRATEGY is a strategy boutique. We don’t finance a large HQ, an expensive vehicle fleet, or a large network. MARK.SENZE has a lean structure, and so we can offer you fair prices. In addition, we’re independent and objective.
Theory is good, but practice is better. When choosing a provider, make sure there are specialists behind it with years of experience on the industry side.
- With MARK.SENZE STRATEGY, you’re always accompanied by an expert with at least 10 years of industry experience in the FMCG sector. We only use tools and methods we’ve tested ourselves over years in the industry. Theory is good, but practice is better.
They position themselves as THE MARKETING PROFESSIONALS and EXPERTS par excellence. Look objectively at their website: Does it look professional? Is the value proposition clearly described? Is there enough content? Evaluate objectively and critically: How can a provider advise you professionally on marketing topics if they don’t even have a professional website?
- At MARK.SENZE, we try to be as transparent and clear as possible. We strive to make clear value propositions, define relevant topics, think about what added value we can bring. That’s what sets us apart from others. These are same things preached by every marketing guru. But at MARK.SENZE STRATEGY, we don’t just talk big, we actually live our profession.
- At MARK.SENZE, we don’t build marketing strategies or brand positioning on trends. That’s because trends come and go, but a fundamental brand strategy or positioning must be long-lasting. But of course, we love trends when it comes to activations, innovations, or communication topics.
