WHAT MAKES
US DIFFERENT

We see ourselves as guardians of the brand and the strategy – with full objectivity. We know a good creative performance can only be built on a good strategic foundation. We’re not concerned with fancy design and shiny surfaces – that comes much later: First comes the strategy – and we work it out together with you.

Creative agencies specialise in creative services. We at MARK.SENZE STRATEGY specialise in brand strategy and brand development. All too often, brand strategy is nothing more than a corollary or derivation from creative elaborations. But we believe the quality of a good strategy doesn’t lie on the fancy surface, but in its clarity, its depth, and it’s validity for all areas of the company. Strategy and creative performance are different fields of expertise, and although we know everyone excels at what they do, it’s best to leave strategy to the strategists!

MARK.SENZE is independent. We don’t have to finance an agency network or sell you more than is necessary.

We see ourselves as guardians of the brand and the strategy – with full objectivity. We know a good creative performance can only be built on a good strategic foundation. We’re not concerned with fancy design and shiny surfaces – that comes much later: First comes the strategy – and we work it out together with you.

Creative agencies specialise in creative services. We at MARK.SENZE STRATEGY specialise in brand strategy and brand development. All too often, brand strategy is nothing more than a corollary or derivation from creative elaborations. But we believe the quality of a good strategy doesn’t lie on the fancy surface, but in its clarity, its depth, and it’s validity for all areas of the company. Strategy and creative performance are different fields of expertise, and although we know everyone excels at what they do, it’s best to leave strategy to the strategists!

MARK.SENZE is independent. We don’t have to finance an agency network or sell you more than is necessary.

As MARK.SENZE STRATEGY , we don’t want to be a management consultancy with a fancy HQ and expensive suits. Neither do we want to produce PowerPoint shells with nice charts but little substance behind them, whose supposedly enormous value is apparent in the cost, but never proves itself in practice.
Rather, we believe that less can be more: We see ourselves as a marketing and strategy boutique. We only provide you with self-tested methods already proven effective over and over in our many years of industry and marketing experience in the FMCG sector. We don’t get bogged down in theory, but instead look at what can be implemented. In doing so, we always focus on people – your team, your consumers, and your customers.
MARK.SENZE is independent. We don’t have to finance a parent company or a big HQ, so we don’t try to sell you more than is necessary.

We at MARK.SENZE STRATEGY see ourselves as guardians of the human perspective in marketing. We focus on what is essential: the human being – customers and consumers. In doing so, we pursue the vision of psychological brand management, our working credo when it comes to finding target-oriented strategies. For us, putting people at the centre has two positive effects:

• Firstly, we believe strong brands can only be built if people are at the centre. Only if a brand can make a valuable contribution to the lives of customers and consumers does it have a right to exist. This is just as true for individual products.
• Secondly, we help you forge strong brands by giving you and your team the right tools to master your challenges on your own. You strengthen your marketing skills through our coaching and the tools and methods you acquire with MARK.SENZE.

We won’t tell you from the outset which way to go. We’ll first work out the right path for your brand together, at eye level. We at MARK.SENZE STRATEGY combine our expertise in psychological brand management with your expertise on your brand and market conditions. From experience, we know things work better with applied co-creation, an approach that ensures the whole is always much more than just the sum of its parts. That’s how we make 1 + 1 equal 3!

Your brand can only grow as far as your skills and empowerment go. If you or your team lack the knowledge or the necessary tools to grow, then neither will your brand. We at MARK.SENZE STRATEGY share our applied knowledge gained from more than 10 years of experience in the field. We have no secrets from you, and we willingly hand you the tried and tested tools and instruments you need to grow personally along with your brand – even though that means you might not need us in the future!

No, we won’t sell you everything – only what we do best and has proved effective in our experience. We’re focused on marketing, strategy, innovation, and consumer insights, so we don’t sell you training or coaching in other areas. We at MARK.SENZE STRATEGY are experts who are aware of our expertise – but also know our limitations.

We at MARK.SENZE STRATEGY believe transparency is right and brings the necessary clarity for everyone – that’s why we’re transparent in our methods, and in our costs. You can book fixed packages with clear service descriptions and outputs at fair prices. Save yourself from offers with vague service descriptions, horrendous consultancy fees, and tedious cost negotiations: At MARK.SENZE, you can see our fixed prices and service descriptions transparently online. That saves us both time and energy to invest fully in your project.

Theory is important, but it must also work in practice: That’s why we at MARK.SENZE STRATEGY only work with methods that we ourselves have tested for years in the FMCG environment. We’ve learned from experience that only those who have worked with these methods on the industry side know what works best, and what doesn’t. That’s why you’ll always be accompanied in your projects by an expert with at least 10 years of professional experience in the industry.

MARK.SENZE STRATEGY are bold and adventurous – and our hearts beat faster when we meet equally bold entrepreneurs and brand managers who see problems as welcome challenges. We want to go on a journey of discovery with you, where we leave behind comfort and conformity and create something new in the process – maybe something bigger than either of us ever imagined. That’s what we burn for! That’s our big goal: To forge great brands together with you that can hold their own amid the elemental forces of the market.