TIPS & CONTENT
STRATEGY ON PAPER WON’T CUT IT – HOW TO MAKE IT STICK ACROSS YOUR ENTIRE ORGANISATION
A strategy that lives on paper is just wishful thinking. To make it stick, your people must embrace it, own it, and drive it forward. Here’s how to turn strategy into action.
NEW YEAR, NEW STRATEGY – BUT SHOULD WE REALLY BE CHANGING OUR UNDERWEAR EVERY DAY?
New year, new strategy! But are you falling into the trap of switching plans like changing underwear? Discover why less change might lead to more success!
THE POWER OF PSYCHOLOGICAL BRAND MANAGEMENT
Discover how psychological brand management can elevate your brand by fostering emotional connections and utilising consumer insights for lasting loyalty in a competitive marketplace.
COMPETITIVE LANDSCAPE: How to Conduct a Competitive Analysis
Learn how to conduct a competitive landscape analysis to identify market positioning, assess competitors, and develop effective strategies to enhance your business’s competitive edge.
BRAND POSITIONING: HOW TO POSITION A BRAND
By implementing these tips, you can create and maintain a brand position that resonates with your audience, distinguishes you from competitors, and adapts to market changes.
WHAT YOU SHOULD DEFINITELY LOOK OUT FOR WHEN CHOOSING A CONSULTANCY PARTNER
When choosing a partner, prioritise clear terms, cost transparency, and proven expertise. Avoid dependency, hidden fees, or superficial solutions by partnering with experienced and specialised providers.
what PEOPLE SAY ABOUT THE FOUNDER
“As a true expert in brand building and strategy, Christoph Zoister impresses with his ability to derive precise measures and recommendations from extensive data. His analytical acumen and practice-orientated implementation create considerable added value. He is an indispensable partner for any organisation."
"Christoph Zoister impressed us with his exceptional analytical skills. His deep understanding of complex problems and his ability to derive concise and comprehensible recommendations for action have made a decisive contribution to mastering our strategic challenges."
“Through his expertise, Christoph Zoister has significantly advanced our marketing team and established effective brand management in the spirit of a FMCG company. He has a talent for creating structures and building competencies that enable sustainable growth and long-term brand success."
“Thanks to his 'doer mentality,' Christoph Zoister can effortlessly switch between developing visions or setting strategies and executing business objectives. I especially appreciate that he has always struck a healthy balance between understanding business realities and consistently safeguarding strategic brand interests."
“Christoph Zoister is an outstanding expert in strategic brand management. With his profound skills and clear vision, he develops brands effectively and sustainably. His approachable, open manner and collaborative, peer-based approach make him an indispensable partner in any project."
“With a unique ability to transform data-driven analyses into concrete, actionable strategies, Christoph Zoister has taken our projects to the next level. Whether in strategic decision-making or operational execution, Christoph consistently delivers results that yield measurable success."