OUR SERVICES
SERVICES
BRAND POSITIONING
Unlock your brand’s uniqueness and dominate the market with a tailored positioning strategy that sets you apart from the competition and captivates your consumers. CONTACT US FOR MORE INFORMATION
COMPETITIVE LANDSCAPE EVALUATION
Gain a competitive edge with in-depth market and competitor analysis, identifying key opportunities and threats to position your brand for unrivalled success. CONTACT US FOR MORE INFORMATION
Portfolio Architecture on company Level
Maximise impact with a strategic portfolio architecture, optimising your company's brands and products for enhanced market impact and long-term success. CONTACT US FOR MORE INFORMATION
Portfolio Architecture on brand Level
Maximise your brand's impact with a strategic portfolio architecture, optimising the brand's product lineup for enhanced market presence and long-term success. CONTACT US FOR MORE INFORMATION
Growth Strategy
Drive your business forward with tailored growth strategies, unlocking new opportunities and accelerating market expansion for sustained success. CONTACT US FOR MORE INFORMATION
New Product or Service Positioning
Transform your market entry with a distinct value proposition that captures attention, resonates with your audience, and elevates your brand above the competition. CONTACT US FOR MORE INFORMATION
Pack & Pricing Strategy
Boost sales and customer loyalty with strategic pack and pricing solutions, designed to optimise value perception and drive market competitiveness. CONTACT US FOR MORE INFORMATION
Communication Strategy
Transform your brand's messaging with a strategic communication plan that captivates your audience and drives consistent growth. CONTACT US FOR MORE INFORMATION
Iconic Brand Identity & Visibility Check
Ensure your brand stands out from the masses with a unique identity and strong visibility, enhancing recognition and consistency across touchpoints. CONTACT US FOR MORE INFORMATION
Distribution Strategy
Optimise your market reach with a tailored distribution strategy, ensuring efficient product availability and maximising sales opportunities for sustained growth. CONTACT US FOR MORE INFORMATION
Trade Selling Stories & Shopper Needs
Craft compelling trade selling stories and meet shopper needs with strategic insights, maximising opportunities and stronger retailer partnerships. CONTACT US FOR MORE INFORMATION
Activation & Promo Strategy
Boost your brand's visibility and sales with a tailored activation and promotion strategy, designed to engage your audience and drive impactful results. CONTACT US FOR MORE INFORMATION
Sponsoring Strategy
Elevate your brand with a tailored sponsoring strategy. Enhance visibility, drive engagement and unparalleled growth. Turn sponsorships into powerful tools for media coverage. CONTACT US FOR MORE INFORMATION
Trend & Contextual Analysis
Stay ahead of the curve with our trend and contextual analysis. Uncover market insights, anticipate shifts, and strategically position your brand's activities in the right context. CONTACT US FOR MORE INFORMATION
Brand Plan & Marketing Plan
A good marketing and brand plan drives growth, strengthens brand equity, enhances customer engagement, and ensures long-term success in a competitive market. CONTACT US FOR MORE INFORMATION
New Product or Service Launch Strategy
Ignite your market presence with a standout product or service launch. Capture attention, drive excitement, and ensure a powerful debut with our expertly crafted launch plan. CONTACT US FOR MORE INFORMATION
Target Consumer & Key Consumer Insight
Uncover your audience’s core needs and beliefs: Discover deep insights, refine your target group definition, and connect more effectively with consumers. CONTACT US FOR MORE INFORMATION
Brand DNA & Brand Belief
Define your brand’s essence and heritage. Establish compelling brand values and an authentic belief system that deeply resonates and fosters lasting connections with your consumers. CONTACT US FOR MORE INFORMATION
Brand Benefits, Reasons to Belief & USP
Highlight your brand's unique edge by defining key benefits, proof points, and differentiators that set your brand apart and captivate your audience. CONTACT US FOR MORE INFORMATION
Brand Personality & Brand Archetype
Define your brand’s character with a distinctive personality and archetype that reflects your core values and drives authentic connections, giving your brand a unique profile. CONTACT US FOR MORE INFORMATION
Brand Vision & Brand Purpose
Clarify your brand’s direction and impact with a compelling vision and greater purpose. Align your goals with meaningful objectives to create deeper engagement with consumers. CONTACT US FOR MORE INFORMATION
Communication Architecture & Brand Story
Craft a compelling narrative with a clear communication architecture and connect authentically with your target audience through a cohesive and engaging storyline. CONTACT US FOR MORE INFORMATION
Personas
By using personas, you work with distinct profiles representing key traits, needs, and behaviors. These insights enable a tailored communication strategy and targeted activities for each profile. CONTACT US FOR MORE INFORMATION
Brand Status Check
Evaluate your brand’s current position with a comprehensive status check, identifying strengths and areas for improvement to ensure continued growth and market relevance. CONTACT US FOR MORE INFORMATION
Strategy Check
Ensure your company stays on course with a thorough strategy check, assessing effectiveness and making adjustments to drive optimal results and sustained growth. CONTACT US FOR MORE INFORMATION
LOOKING FOR MORE SERVICES?
Behind MARK.SENZE STRATEGY stands the MARK.SENZE Brand & Strategy Institute. As a brand institute, we can offer you even more services:
Innovations & Consumer Insights
Trainings & Coaching
For Start-Ups
what PEOPLE say ABOUT THE FOUNDER
“As a true expert in brand building and strategy, Christoph Zoister impresses with his ability to derive precise measures and recommendations from extensive data. His analytical acumen and practice-orientated implementation create considerable added value. He is an indispensable partner for any organisation." 
"Christoph Zoister impressed us with his exceptional analytical skills. His deep understanding of complex problems and his ability to derive concise and comprehensible recommendations for action have made a decisive contribution to mastering our strategic challenges." 
“Through his expertise, Christoph Zoister has significantly advanced our marketing team and established effective brand management in the spirit of a FMCG company. He has a talent for creating structures and building competencies that enable sustainable growth and long-term brand success." 
“Thanks to his 'doer mentality,' Christoph Zoister can effortlessly switch between developing visions or setting strategies and executing business objectives. I especially appreciate that he has always struck a healthy balance between understanding business realities and consistently safeguarding strategic brand interests." 
“Christoph Zoister is an outstanding expert in strategic brand management. With his profound skills and clear vision, he develops brands effectively and sustainably. His approachable, open manner and collaborative, peer-based approach make him an indispensable partner in any project." 
“With a unique ability to transform data-driven analyses into concrete, actionable strategies, Christoph Zoister has taken our projects to the next level. Whether in strategic decision-making or operational execution, Christoph consistently delivers results that yield measurable success."