OUR APPROACH
THE MARK.SENZE APPROACH
We see ourselves as guardians of the human perspective in marketing
Strong brands always make a small but positive contribution to the quality of people’s lives. That’s why we always focus on people, the customer and consumer. In that way, MARK.SENZE STRATEGY pursue the vision of psychological brand management. It’s the credo of our work around goal-oriented strategies and marketing concepts.
Putting people at the centre has two positive effects for us:
- Firstly, we believe strong brands can only be built if people are at the centre. Only when a brand makes a valuable contribution to the lives of customers and consumers does it have a right to exist. This is just as true for individual products.
- Secondly, we help you forge strong brands by giving you and your team the right tools to master your challenges on your own. You strengthen your marketing skills through our coaching and the tools and methods you acquire with MARK.SENZE.
MARK.SENZE is methodical,
well-founded and experienced
Theory is important, but it must also work in practice: That’s why we at MARK.SENZE STRATEGY only work with methods that we ourselves have tested for years in the FMCG environment. We’ve learned from our own experience that only those who have worked with these methods within the industry know what works best, and what doesn’t. That’s why you’ll always be accompanied in your projects by an expert with at least 10 years of professional experience in the industry.
MARK.SENZE works in
co-creation style
We’re not lecturers or all-knowing folks who just tell you which way to go. We work together with you at eye level: We at MARK.SENZE STRATEGY combine our expertise in psychological brand management with your expertise of your brand and market conditions. That’s because MARK.SENZE believes in co-creation: To us, the whole should be more than just the sum of its parts. It’s how we make 1 + 1 equal 3!
MARK.SENZE passes on
knowledge
Your brand can only grow as far as your skills and empowerment goes. If you or your team lack the knowledge or the necessary tools, your brand cannot grow either. We at MARK.SENZE STRATEGY share our applied knowledge gained from more than 10 years of experience in the FMCG field. We have no secrets from you, and we willingly hand you the tried and tested tools and instruments you need to grow personally along with your brand – even though that means you might not need us in the future!
You can find an overview of our services here
what PEOPLE say ABOUT THE FOUNDER
“As a true expert in brand building and strategy, Christoph Zoister impresses with his ability to derive precise measures and recommendations from extensive data. His analytical acumen and practice-orientated implementation create considerable added value. He is an indispensable partner for any organisation." 
"Christoph Zoister impressed us with his exceptional analytical skills. His deep understanding of complex problems and his ability to derive concise and comprehensible recommendations for action have made a decisive contribution to mastering our strategic challenges." 
“Through his expertise, Christoph Zoister has significantly advanced our marketing team and established effective brand management in the spirit of a FMCG company. He has a talent for creating structures and building competencies that enable sustainable growth and long-term brand success." 
“Thanks to his 'doer mentality,' Christoph Zoister can effortlessly switch between developing visions or setting strategies and executing business objectives. I especially appreciate that he has always struck a healthy balance between understanding business realities and consistently safeguarding strategic brand interests." 
“Christoph Zoister is an outstanding expert in strategic brand management. With his profound skills and clear vision, he develops brands effectively and sustainably. His approachable, open manner and collaborative, peer-based approach make him an indispensable partner in any project." 
“With a unique ability to transform data-driven analyses into concrete, actionable strategies, Christoph Zoister has taken our projects to the next level. Whether in strategic decision-making or operational execution, Christoph consistently delivers results that yield measurable success."