WHO WE ARE
We are MARK.SENZE INNOVATION
Taking familiar paths seems comfortable, but they don’t take brands to new destinations. MARK.SENZE INNOVATION instead follows the call to break out of the comfort and conformity of everyday marketing.
We feel comfortable in the market, with all its crazy dynamics and elemental forces. We love challenges because they can take us further than we ever thought. And we burn for brands that can hold their own amid the elemental forces of the market.
One thing is clear to us: If you want to prevail and grow, you need innovations that understand what consumers really need – based on the right consumer insights
MARK.SENZE IS courageous and ADVENTUROUS
We go on the hunt for ideas and insights, courageously and adventurously. And preferably, together with equally courageous entrepreneurs, innovation managers, and brand managers. We forge the future of a brand together with you, by going on a journey of discovery, where we leave behind comfort and conformity and create something new in the process, maybe something bigger than either of us imagined That’s what we burn for.
That’s our big goal, to work with you to find great brands and innovations that can hold their own amid the elemental forces of the market. In doing so, we prefer to focus on practice rather than theory.
The independent innovation boutique for the Bold.
STAYING AHEAD OF THE GAME
We forge visions, concepts, and onsumer insights to stay one step ahead of the competition: Only those who differentiate themselves and understand and touch the hearts, souls, and minds of people will be able to grow in the market. That’s our passion, which fulfils us and lets us breathe a sigh of satisfaction when we’re done for the day.
what PEOPLE say ABOUT THE FOUNDER
“With his many years of experience in the field of consumer insights and innovation management, Christoph Zoister stands out as an expert. His ability to generate effective consumer insights and develop strategic innovation concepts from them, can significantly and sustainably develop brands. Christoph Zoister is a strong partner for companies wanting to strategically and innovatively advance their brands.” 
“Christoph Zoister impressed us with his in-depth knowledge and wealth of experience in innovation management. His inspiring way of mastering complex challenges has not only helped us strategically but also inspired us to break new ground with our flagship brand Bad Ischler. His expertise is an invaluable asset for any company looking for new market opportunities." 
“With well-founded consumer insights and innovative strategies, Christoph Zoister has successfully guided our brands, such as Gasteiner and AUER, onto the right path. His expertise helps brands identify new opportunities, conseptualise consumer-oriented innovations, and strategically leverage them for sustainable growth." 
“Thanks to his 'doer mentality,' Christoph Zoister can effortlessly switch between developing visions or setting strategies and executing business objectives. I especially appreciate that he has always struck a healthy balance between understanding business realities and consistently safeguarding strategic brand interests." 
“Christoph Zoister is a visionary. His expertise in innovation management and generating consumer insights is vital in developing groundbreaking concepts and innovations. His ability to find creative solutions based on a strategic foundation makes him a unique asset for any company." 
“I’ve come to know Christoph Zoister as someone with exceptionally strong strategic and analytical skills, combined with extensive project management experience. He has done outstanding work in identifying and implementing profitable business opportunities for Activia and Danone, ensuring both medium- and long-term growth."
