WHAT MAKES
US DIFFERENT

Innovations should make your brand fit for the future. We see ourselves as the guardians of consumer insights and innovation work, supporting you in finding the right insights and strategy – looking at them objectively and with a fresh view from the outside. We’re not in competition with creative agencies. On the contrary, we’re the beginning; we provide the basis. Because good creative performance can only be built on a good strategic foundation.
We at MARK.SENZE INNOVATION specialise in generating ideas and insights and developing innovation and product concepts – for a “new” that fits the brand exactly. The quality of good consumer insights and innovation work lies in their depth. Innovation strategy and creative performance are two different areas of expertise which can complement each other perfectly.
MARK.SENZE is independent. We don’t have to finance an agency network or sell you more than is necessary.

Innovations should make your brand fit for the future. We see ourselves as the guardians of consumer insights and innovation work, supporting you in finding the right insights and strategy – looking at them objectively and with a fresh view from the outside. We’re not in competition with creative agencies. On the contrary, we’re the beginning; we provide the basis. Because good creative performance can only be built on a good strategic foundation.
We at MARK.SENZE INNOVATION specialise in generating ideas and insights and developing innovation and product concepts – for a “new” that fits the brand exactly. The quality of good consumer insights and innovation work lies in their depth. Innovation strategy and creative performance are two different areas of expertise which can complement each other perfectly.
MARK.SENZE is independent. We don’t have to finance an agency network or sell you more than is necessary.

MARK.SENZE INNOVATION don’t want to be a management consultancy with a fancy HQ and expensive suits. We don’t produce PowerPoint shells with nice charts but little substance behind them, whose supposedly enormous value shows on the bill but never proves itself in practice.
Rather, we believe that less can be more: We see ourselves as a consumer insights and innovation boutique. And we only provide you with self-tested methods that have already proven themselves effective during our many years of industry and marketing experience in the FMCG sector. We don’t get bogged down in theory, but instead look at what can be implemented. In doing so, we always focus on people: your team, your consumers, and your customers.
MARK.SENZE is independent. We don’t have to finance a parent company or a big HQ, so we don’t need to sell you more than is necessary.

We at MARK.SENZE INNOVATION see ourselves as guardians of the human perspective in marketing. We focus on what’s essential: the human being – the customer and consumer. In doing so, we pursue the vision of psychological brand management, our working credo when it comes to finding appropriate consumer insights and strong innovations. For us, putting people at the centre of all activities has two positive effects:

• Firstly, we believe you can only build strong innovations and strong brands if people are at the centre. Only if a brand can make a valuable contribution to the lives of customers or consumers does it have a right to exist. This is just as true for individual products.
• Secondly, we help you forge strong brands and innovations by giving you and your team the right tools to master your challenges on your own. You strengthen your marketing skills through our coaching and the tools and methods you acquire with MARK.SENZE.

We won’t tell you from the outset which way to go. We’ll first work out the right path for your topic together, at eye level: We at MARK.SENZE INNOVATION combine our expertise in psychological brand management and consumer insight and innovation work with your expertise on your brand and the market conditions. Our experience is that we get much further with applied co-creation: Then, the whole becomes much more than just the sum of its parts – and 1 + 1 makes 3 for us!

Your brand can only grow as far as your skills and empowerment go. If you or your team lack the knowledge or the necessary tools, your brand can’t grow either. We at MARK.SENZE INNOVATION share our applied knowledge gained from more than 10 years of experience. We have no secrets from you, and willingly hand you the tried and tested tools and instruments you need, so you grow personally, alongside your brand – even if it means you might not need us in the future!

No, we won’t sell you everything – only what we do best and what has proved effective in our practice. We’re focused on marketing, strategy, innovation, and consumer insights, so we don’t sell you creative, advertising or market research services. We at MARK.SENZE INNOVATION are experts who are aware of our expertise but we also know our limitations.

At MARK.SENZE INNOVATION, we believe transparency is fair and creates the necessary clarity for everyone: That’s why we’re transparent in our methods, and also in our costs. You can book fixed packages with clear service descriptions and outputs at fair prices. Save yourself from offers with vague service descriptions, horrendous consultancy fees, and tedious cost negotiations. At MARK.SENZE, you can see our fixed prices and service descriptions transparently online. That saves us both time and energy, which we can invest fully in your project.

Theory is important, but it must also work in practice: That’s why we at MARK.SENZE INNOVATION only work with methods we’ve tested ourselves over many years in the FMCG environment on the industry and sector side. We know from our own experience that only those who have worked with these methods on the industry side know which methods and approaches work best, and which don’t. So, with us, you’ll enjoy services from an expert with at least 10 years of professional experience on the industry side in the FMCG sector.

MARK.SENZE INNOVATION is bold and adventurous – and our hearts beat faster when we come across equally bold marketeers and innovation managers. Knowledge means a head start – but only if you can apply it. And that’s what we’re here for – we show the marketeers and innovation managers of tomorrow the marketing craft necessary to grow and succeed.
We want to go on a journey of discovery together with you, one where you’ll be equipped with the necessary skills and empowerments to lead brands that can hold their own in the market – because a brand can only grow as far as the skills of the brand leader go. That’s our greatest goal, to forge great marketeers and innovation managers out of you and together with you, marketeers who can hold their own with their brands amid the elemental forces of the market.