THE MARK.SENZE SPIRIT
We like to break out of conformity, question and challenge the status quo, and strike out in new directions.
We love new things and see the one-size-fits-all as our biggest enemy – we want to differentiate, find unique selling points, and create something new and great.
We see ourselves as a coach for you and your team; we encourage you and give you new skills. We get motivated when we enable you to tackle problems and issues yourself.
We’re passionate about strategy and psychological brand management. We love to give you a fresh impulse for a new brand/marketing understanding.
We ask questions and like to stick our nose deeper into your problems than you think. We’re a breath of fresh air, bringing fresh ideas – because we’re young at heart and not at all dusty!
It’s our passion to make marketing consulting services like ours a bit more affordable and transparent – without compromising on quality.
We communicate at eye level, value a respectful relationship, and we never take our eye off the goal.
We see ourselves as custodians of the structure, the processes, and the goal in mind. We only work with self-tested methods drawn from our own years of experience on the industry side.
We’re committed to psychological brand management, and so we focus exclusively on the consumer and customer.
We see ourselves as good hosts and want you to feel comfortable and in good hands with us. We give you the security you need for successful project implementation.
Our work is meaningful and should always be practicable, realisable, and suited to your problems.
what PEOPLE say ABOUT THE FOUNDER
“With his many years of experience in the field of consumer insights and innovation management, Christoph Zoister stands out as an expert. His ability to generate effective consumer insights and develop strategic innovation concepts from them, can significantly and sustainably develop brands. Christoph Zoister is a strong partner for companies wanting to strategically and innovatively advance their brands.” 
“Christoph Zoister impressed us with his in-depth knowledge and wealth of experience in innovation management. His inspiring way of mastering complex challenges has not only helped us strategically but also inspired us to break new ground with our flagship brand Bad Ischler. His expertise is an invaluable asset for any company looking for new market opportunities."
“With well-founded consumer insights and innovative strategies, Christoph Zoister has successfully guided our brands, such as Gasteiner and AUER, onto the right path. His expertise helps brands identify new opportunities, conseptualise consumer-oriented innovations, and strategically leverage them for sustainable growth."
“Thanks to his 'doer mentality,' Christoph Zoister can effortlessly switch between developing visions or setting strategies and executing business objectives. I especially appreciate that he has always struck a healthy balance between understanding business realities and consistently safeguarding strategic brand interests."
“Christoph Zoister is a visionary. His expertise in innovation management and generating consumer insights is vital in developing groundbreaking concepts and innovations. His ability to find creative solutions based on a strategic foundation makes him a unique asset for any company."
“I’ve come to know Christoph Zoister as someone with exceptionally strong strategic and analytical skills, combined with extensive project management experience. He has done outstanding work in identifying and implementing profitable business opportunities for Activia and Danone, ensuring both medium- and long-term growth."
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