THE INSTITUTE
MARK.SENZE is an independent brand & STRATEGY institute.
MARK.SENZE is an independent Brand & Strategy Institute with global reach and roots in the heart of Europe.
We want to make consulting, strategy, innovation, and knowledge transfer a little more affordable and transparent – without compromising on quality.
We see ourselves as a competence center and experience collective that enables you to turn problems into solutions – by inspiring you through psychological brand management.
MARKETING DONE WITH PASSION MOVES ANY BRAND FORWARD
That’s what we believe. And we’re passionate about using our knowledge and experience to achieve it, with the founding of MARK.SENZE, the independent Brand & Strategy Institute. In the fluid area between strategy, consulting, innovation, and training, we see ourselves as a unifying collective – for everyone who wants to successfully shape the future of brands.
WE ARE DIFFERENT
Are we management consultants just because we advise companies and brands? Sounds dusty. We don’t need flashy suits, expensive cars, or a fancy HQ: We prefer to have our finger on the pulse of the times, talk about practice instead of theory, and have a lean structure.
We're not a
creative agency
We’re not a creative agency. We start much earlier – with the strategy. If that’s right, the rest is much easier. That’s why we burn for consumer insights and strategy. We work exclusively with self-tested methods drawn from our own industry and sector experience.
To the website of the
Our mantra
People are always at the center. We’re curious about what moves them.
We always act in a consumer and customer-oriented way, and we love to develop people. Because our experience shows us one thing: A brand can only grow as far as the competencies and skills of the people behind it.
what PEOPLE say ABOUT THE FOUNDER
“With his many years of experience in the field of consumer insights and innovation management, Christoph Zoister stands out as an expert. His ability to generate effective consumer insights and develop strategic innovation concepts from them, can significantly and sustainably develop brands. Christoph Zoister is a strong partner for companies wanting to strategically and innovatively advance their brands.” 
“Christoph Zoister impressed us with his in-depth knowledge and wealth of experience in innovation management. His inspiring way of mastering complex challenges has not only helped us strategically but also inspired us to break new ground with our flagship brand Bad Ischler. His expertise is an invaluable asset for any company looking for new market opportunities." 
“With well-founded consumer insights and innovative strategies, Christoph Zoister has successfully guided our brands, such as Gasteiner and AUER, onto the right path. His expertise helps brands identify new opportunities, conseptualise consumer-oriented innovations, and strategically leverage them for sustainable growth." 
“Thanks to his 'doer mentality,' Christoph Zoister can effortlessly switch between developing visions or setting strategies and executing business objectives. I especially appreciate that he has always struck a healthy balance between understanding business realities and consistently safeguarding strategic brand interests." 
“Christoph Zoister is a visionary. His expertise in innovation management and generating consumer insights is vital in developing groundbreaking concepts and innovations. His ability to find creative solutions based on a strategic foundation makes him a unique asset for any company." 
“I’ve come to know Christoph Zoister as someone with exceptionally strong strategic and analytical skills, combined with extensive project management experience. He has done outstanding work in identifying and implementing profitable business opportunities for Activia and Danone, ensuring both medium- and long-term growth."
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