THE FOUNDER
"Do we need to take bold steps? Yes, because we know that a sustainable brand needs innovations and offers that make a difference to people."
Christoph Zoister,
Founder.
MARK.SENZE WAS FOUNDED BY CHRISTOPH ZOISTER
For Christoph – marketeer, coach, and strategist – working with and on brands is an adventure that can lead to achieving fantastic goals. Each of these functions is helpful on the path to success.
He is driven by a curiosity to find out what a brand is all about and a desire to wake brands up from their slumber.
His experience gained from more than 10 years working in brand management in the FMCG sector, as well as dealing with obstacles and stumbling blocks in everyday marketing, forms the basis of MARK.SENZE INNOVATION.
Christoph’s vision
To inspire companies, owners, and marketers through psychological brand management that puts people at the center.
Why? Because it brings effectiveness and added value to any brand. With MARK.SENZE, he makes consulting, strategy, innovation, marketing, and training both more affordable and transparent.
COACHING MAKES A DIFFERENCE
As a coach, Christoph Zoister also puts people at the centre: on the external side, with consumer and customer orientation, on the internal side, with the focus on those behind the brands
The decisive factor is his essential experience. He knows brands can only grow as far as the abilities and skills of the people behind them. This mantra is also the spirit and philosophy behind all of MARK.SENZE’s activities – which combine strategy, consulting, innovation, and training in one.
Christoph’s Background
He has over 10 years of industry experience in FMCG and SMCG, in strategic and operational marketing, among others, working successfully with global companies such as Danone and Heineken, and multinational private companies including S. Spitz and Salinen Austria AG.
Away from operational and strategic experience, Christoph worked for many years in top management at C-level.
what PEOPLE SAY ABOUT THE FOUNDEr
“With his many years of experience in the field of consumer insights and innovation management, Christoph Zoister stands out as an expert. His ability to generate effective consumer insights and develop strategic innovation concepts from them, can significantly and sustainably develop brands. Christoph Zoister is a strong partner for companies wanting to strategically and innovatively advance their brands.” 
“Christoph Zoister impressed us with his in-depth knowledge and wealth of experience in innovation management. His inspiring way of mastering complex challenges has not only helped us strategically but also inspired us to break new ground with our flagship brand Bad Ischler. His expertise is an invaluable asset for any company looking for new market opportunities." 
“With well-founded consumer insights and innovative strategies, Christoph Zoister has successfully guided our brands, such as Gasteiner and AUER, onto the right path. His expertise helps brands identify new opportunities, conseptualise consumer-oriented innovations, and strategically leverage them for sustainable growth." 
“Thanks to his 'doer mentality,' Christoph Zoister can effortlessly switch between developing visions or setting strategies and executing business objectives. I especially appreciate that he has always struck a healthy balance between understanding business realities and consistently safeguarding strategic brand interests." 
“Christoph Zoister is a visionary. His expertise in innovation management and generating consumer insights is vital in developing groundbreaking concepts and innovations. His ability to find creative solutions based on a strategic foundation makes him a unique asset for any company." 
“I’ve come to know Christoph Zoister as someone with exceptionally strong strategic and analytical skills, combined with extensive project management experience. He has done outstanding work in identifying and implementing profitable business opportunities for Activia and Danone, ensuring both medium- and long-term growth."
