HOW WE WORK
We see ourselves as guardians of the human perspective in marketing
Strong brands, relevant insights, and successful innovations always make a small but positive contribution to the quality of people’s lives: That’s why we always focus on people – the customer and consumer.
MARK.SENZE INNOVATION thus pursues the vision of psychological brand management. It’s the credo of our work around consumer insights and strong innovations.
Putting people at the centre has
two positive effects
01
We believe strong brands can only be built if people are at the centre. Only when a brand makes a valuable contribution to the lives of customers and consumers does it have a right to exist. This is just as true for individual products.
02
We help you forge strong brands by giving you and your team the right tools to master your challenges on your own. You strengthen your marketing skills through our coaching and the tools and methods you acquire with MARK.SENZE.
what PEOPLE say ABOUT THE FOUNDER
“With his many years of experience in the field of consumer insights and innovation management, Christoph Zoister stands out as an expert. His ability to generate effective consumer insights and develop strategic innovation concepts from them, can significantly and sustainably develop brands. Christoph Zoister is a strong partner for companies wanting to strategically and innovatively advance their brands.” 
“Christoph Zoister impressed us with his in-depth knowledge and wealth of experience in innovation management. His inspiring way of mastering complex challenges has not only helped us strategically but also inspired us to break new ground with our flagship brand Bad Ischler. His expertise is an invaluable asset for any company looking for new market opportunities." 
“With well-founded consumer insights and innovative strategies, Christoph Zoister has successfully guided our brands, such as Gasteiner and AUER, onto the right path. His expertise helps brands identify new opportunities, conseptualise consumer-oriented innovations, and strategically leverage them for sustainable growth." 
“Thanks to his 'doer mentality,' Christoph Zoister can effortlessly switch between developing visions or setting strategies and executing business objectives. I especially appreciate that he has always struck a healthy balance between understanding business realities and consistently safeguarding strategic brand interests." 
“Christoph Zoister is a visionary. His expertise in innovation management and generating consumer insights is vital in developing groundbreaking concepts and innovations. His ability to find creative solutions based on a strategic foundation makes him a unique asset for any company." 
“I’ve come to know Christoph Zoister as someone with exceptionally strong strategic and analytical skills, combined with extensive project management experience. He has done outstanding work in identifying and implementing profitable business opportunities for Activia and Danone, ensuring both medium- and long-term growth."
