TIPS & CONTENT
NEW YEAR, NEW INNOVATION: TIME TO BREAK THE MOLD
2025 is the year to disrupt the status quo. True innovation means embracing risks, asking ‘What if?’, and transforming experiences. Don’t just follow trends—set them.
HOW TO GENERATE IMPACTFUL INNOVATION CONCEPTS
Creating impactful innovation concepts is essential for brand growth. This post explores crafting concepts through consumer insights, clear benefits, and credible proof, driving relevance and trust for success.
HOW TO STRUCTURE AN EFFECTIVE INNOVATION PROCESS
An effective innovation process ensures business growth by defining clear goals, scanning markets, prioritising ideas, and testing prototypes. A structured approach turns creativity into actionable results.
THE ART OF WRITING POWERFUL CONSUMER INSIGHTS
Discover how to write impactful consumer insights, uncovering the “why” behind behaviour to reveal emotions and motivations, driving deeper connections and actionable growth for your brand.
WHAT YOU SHOULD DEFINITELY LOOK OUT FOR WHEN CHOOSING A CONSULTANCY PARTNER
When choosing a partner, prioritise clear terms, cost transparency, and expertise in innovation. Avoid dependency, hidden fees, and “jack-of-all-trades” providers for impactful, reliable partnerships.
what PEOPLE say ABOUT THE FOUNDER
“With his many years of experience in the field of consumer insights and innovation management, Christoph Zoister stands out as an expert. His ability to generate effective consumer insights and develop strategic innovation concepts from them, can significantly and sustainably develop brands. Christoph Zoister is a strong partner for companies wanting to strategically and innovatively advance their brands.” 
“Christoph Zoister impressed us with his in-depth knowledge and wealth of experience in innovation management. His inspiring way of mastering complex challenges has not only helped us strategically but also inspired us to break new ground with our flagship brand Bad Ischler. His expertise is an invaluable asset for any company looking for new market opportunities." 
“With well-founded consumer insights and innovative strategies, Christoph Zoister has successfully guided our brands, such as Gasteiner and AUER, onto the right path. His expertise helps brands identify new opportunities, conseptualise consumer-oriented innovations, and strategically leverage them for sustainable growth." 
“Thanks to his 'doer mentality,' Christoph Zoister can effortlessly switch between developing visions or setting strategies and executing business objectives. I especially appreciate that he has always struck a healthy balance between understanding business realities and consistently safeguarding strategic brand interests." 
“Christoph Zoister is a visionary. His expertise in innovation management and generating consumer insights is vital in developing groundbreaking concepts and innovations. His ability to find creative solutions based on a strategic foundation makes him a unique asset for any company." 
“I’ve come to know Christoph Zoister as someone with exceptionally strong strategic and analytical skills, combined with extensive project management experience. He has done outstanding work in identifying and implementing profitable business opportunities for Activia and Danone, ensuring both medium- and long-term growth."
