WHAT YOU SHOULD DEFINITELY LOOK OUT FOR WHEN CHOOSING A CONSULTANCY PARTNER
Demand clear information about the scope of services and what you’ll get in return. After all, you’re paying a lot of money for it!
- With MARK.SENZE INNOVATION, you’ll always find the scope of services and the output broken down transparently and clearly defined.
Ensure full cost transparency upfront to avoid unpleasant surprises afterwards.
- All costs are included with the MARK.SENZE INNOVATION according to the scope of services. For the sake of completeness, we have included a separate section to show you which costs are excluded so you have absolute cost clarity. Travel costs, for example, are excluded, as they’re not incurred in most projects.
Look at the small print: Make sure you get the full rights of use and exploitation for all commissioned subjects.
- With MARK.SENZE INNOVATION, there are no nasty surprises – because we also design the small print to be as transparent and simple as possible. Every service you receive from MARK.SENZE INNOVATION is transferred to you – without any ifs or buts. All rights of use and exploitation are always transferred to you, without separate down payments for intellectual property.
Look at the terms and conditions to see whether a share of the turnover is due in addition to the fee. You should avoid this!
- With MARK.SENZE INNOVATION, there’s a fixed price and no other hidden costs or revenue sharing. You pay a fair price for our services and never become dependent on us in any way.
Look very closely at agencies that offer everything. Look for providers with a focus on consumer insights and innovation and have experienced experts on their team. It can be dangerous to leave your innovation topics and insights in the hands of a creative agency. Because on the one hand, you’re making yourself dependent and leaving control to the creative agency. On the other, creative agencies often don’t have specialists in innovation and insights on their teams, which is why you usually get very superficial solutions.
- At MARK.SENZE INNOVATION, we believe in keeping strategy and creativity strictly separate. There are experts for both disciplines. We’re not a creative agency but purely focused on innovation and consumer insights. That’s why we’ll never sell you (expensive) creative concepts afterwards.
If you leave the innovation strategy to a creative agency, for example, you’re always putting yourself in a position of dependency.
- MARK.SENZE INNOVATION works out the innovation strategy together with you. We don’t want you to become dependent. We work that way because we’re convinced it produces a better result for you. With us, you never completely hand over your strategy issues.
There are many providers out there who want to sell you God and the world! It’s so important that you examine the independence and objectivity of providers, and also take a critical look at the team behind them.
- MARK.SENZE is independent and has no network or fancy HQ to finance. Therefore, we won’t try to sell you everything. We know our limits and when to say no. We only offer you what we’re really good at.
Often, these companies offer grossly overpriced services because they have an elaborate infrastructure to finance.
- MARK.SENZE INNOVATION is a strategy boutique. We don’t have to finance a large HQ, an expensive vehicle fleet, or a large network. MARK.SENZE has a lean structure, and so can offer you fair prices. In addition, we’re independent and objective.
Theory is good, but practice is better. When choosing a provider, make sure there are specialists behind it with years of experience on the industry side.
- With MARK.SENZE INNOVATION, you’re always accompanied by an expert with at least 10 years of industry experience in the FMCG sector. We only use tools and methods we’ve tested ourselves over years in the industry. Theory is good – but practice is better.
They position themselves as THE MARKETING PROFESSIONALS and EXPERTS par excellence. Look objectively at the website: Does it look professional, is the value proposition clearly described, is there enough content? Evaluate objectively and critically. How can a provider advise you professionally on marketing topics if they don’t even have a professional website?
- At MARK.SENZE INNOVATION, we try to be as transparent and clear as possible. We strive to make clear value propositions, define relevant topics, think about what added value we can offer, or what sets us apart from others. These are exactly the topics preached by every marketing guru, but at MARK.SENZE INNOVATION, we don’t just talk big, we actually live our profession
