WHAT WE DO
OUR HEART BEATS FOR CONSUMER INSIGHTS & INNOVATIONS
At MARK.SENZE INNOVATION, we want to work together to holistically develop your brand and innovations.
Our approach is psychological brand management that places the consumer and customer at the centre of all activities. We accompany you around all consumer insights and innovation topics of concern to your brand.
We see ourselves as an independent boutique provider for your insight and innovation topics.
MARK.SENZE IS BOLD & ADVENTUROUS
MARK.SENZE is bold and adventurous – and our hearts beat faster when we come across equally bold entrepreneurs, innovation managers, and brand managers wanting to forge ahead together on the future of their brand with new consumer insights and innovations.
We want to go on a journey of discovery together with you, where we leave behind comfort and conformity and create something new together, maybe something bigger than either of us ever imagined.
That’s our big goal, to forge great brands and innovations together with you that can hold their own amid the elemental forces of the market.
FORGING THE FUTURE TOGETHER
We burn for brands, and we’d like to show you that a brand and innovations are much more than just a pretty shell. We see it every day:
If a brand and its products are strategically managed and further developed, it acquires a magical power of attraction and radiance. And this has the same effect on the outside as it does on the inside – acting as a beacon and compass for your company, your employees, and customers, and as a magnet for external stakeholders.
Our mantra is to forge the future of your brand together with you . . . with new consumer insights and innovations.
what PEOPLE SAY ABOUT THE FOUNDER
“With his many years of experience in the field of consumer insights and innovation management, Christoph Zoister stands out as an expert. His ability to generate effective consumer insights and develop strategic innovation concepts from them, can significantly and sustainably develop brands. Christoph Zoister is a strong partner for companies wanting to strategically and innovatively advance their brands.” 
“Christoph Zoister impressed us with his in-depth knowledge and wealth of experience in innovation management. His inspiring way of mastering complex challenges has not only helped us strategically but also inspired us to break new ground with our flagship brand Bad Ischler. His expertise is an invaluable asset for any company looking for new market opportunities." 
“With well-founded consumer insights and innovative strategies, Christoph Zoister has successfully guided our brands, such as Gasteiner and AUER, onto the right path. His expertise helps brands identify new opportunities, conseptualise consumer-oriented innovations, and strategically leverage them for sustainable growth." 
“Thanks to his 'doer mentality,' Christoph Zoister can effortlessly switch between developing visions or setting strategies and executing business objectives. I especially appreciate that he has always struck a healthy balance between understanding business realities and consistently safeguarding strategic brand interests." 
“Christoph Zoister is a visionary. His expertise in innovation management and generating consumer insights is vital in developing groundbreaking concepts and innovations. His ability to find creative solutions based on a strategic foundation makes him a unique asset for any company." 
“I’ve come to know Christoph Zoister as someone with exceptionally strong strategic and analytical skills, combined with extensive project management experience. He has done outstanding work in identifying and implementing profitable business opportunities for Activia and Danone, ensuring both medium- and long-term growth."
