OUR ROLE
OUR ROLE AND WHAT‘S IN IT FOR YOU
MARK.SENZE follows the vision of psychological brand management and innovation work. We don’t get bogged down in theoretical charts, but always focus on people – consumers and customers.
We can be experts, moderators, challengers, impulse providers, sparring partners, and coaches. Throughout the process of working with MARK.SENZE INNOVATION, we can be whatever you need us to be . . . to get the best results for you.
As the guardians of the process, so you don’t lose sight of the goal. We act as your back-strengtheners, navigating you out of unpleasant market situations, or the uncertainty of the future expertly.
We strengthen you and your capabilities – because brands and ideas can only grow as far as your capabilities go.
We initiate change by forming a new marketing understanding and giving your corporate culture an impetus to grow from the inside out.
Because brands are your company’s most important asset, next to your employees. And we carefully nurture this capital together with you, to develop it sustainably.
We take a goal-oriented view of the future and ensure that we offer sustainable and future-oriented solutions for you.
Our role is closely interwoven with yours in the MARK.SENZE INNOVATION process – because we believe in co-creation. By working together on a topic, you can draw new strength, motivation, and enthusiasm for yourself, your team, and your company.
We see ourselves as discoverers and creators. Problems are challenges for us. We go on a voyage of discovery together with you and create something new, maybe something bigger than either of us imagined!
We want to inspire you, to make something extraordinary out of your brand with new consumer insights and innovations and we show you how to do it too.
what PEOPLE say ABOUT THE FOUNDER
“With his many years of experience in the field of consumer insights and innovation management, Christoph Zoister stands out as an expert. His ability to generate effective consumer insights and develop strategic innovation concepts from them, can significantly and sustainably develop brands. Christoph Zoister is a strong partner for companies wanting to strategically and innovatively advance their brands.” 
“Christoph Zoister impressed us with his in-depth knowledge and wealth of experience in innovation management. His inspiring way of mastering complex challenges has not only helped us strategically but also inspired us to break new ground with our flagship brand Bad Ischler. His expertise is an invaluable asset for any company looking for new market opportunities."
“With well-founded consumer insights and innovative strategies, Christoph Zoister has successfully guided our brands, such as Gasteiner and AUER, onto the right path. His expertise helps brands identify new opportunities, conseptualise consumer-oriented innovations, and strategically leverage them for sustainable growth."
“Thanks to his 'doer mentality,' Christoph Zoister can effortlessly switch between developing visions or setting strategies and executing business objectives. I especially appreciate that he has always struck a healthy balance between understanding business realities and consistently safeguarding strategic brand interests."
“Christoph Zoister is a visionary. His expertise in innovation management and generating consumer insights is vital in developing groundbreaking concepts and innovations. His ability to find creative solutions based on a strategic foundation makes him a unique asset for any company."
“I’ve come to know Christoph Zoister as someone with exceptionally strong strategic and analytical skills, combined with extensive project management experience. He has done outstanding work in identifying and implementing profitable business opportunities for Activia and Danone, ensuring both medium- and long-term growth."
