OUR SERVICES
SERVICES
New Product or Service Concept
Transform ideas into market-ready products or services with expert concept development, aligning innovation with customer needs to ensure successful launches and sustained growth.
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Innovation Strategy
Unlock your brand's potential with a tailored innovation strategy, defining the strategic roadmap to ensure your innovations align with your brand's positioning.
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Innovation Funnel
Streamline your innovation process with a structured funnel, filtering ideas to focus on the most promising opportunities and ensuring efficient development from concept to market.
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Playbook for Growth
Fuel your business's expansion with a playbook for growth, guiding you to unlock new opportunities successfully within a targeted innovation territory.
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Innovation Workshop - 1 Day
Ignite creativity in just 1 day with our innovation workshop, unlocking fresh ideas and new opportunities to drive your brand forward.
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Innovation & Stage Gate Process - 1 Day
Set up a robust innovation and stage-gate process in just 1 day, streamlining idea management and ensuring efficient project execution within your company.
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Trend Hunting & Ideation - 12 Idea Territories
Discover 12 fresh idea territories through expert trend hunting and idea generation, fueling innovation and strengthening your brand ahead of market trends.
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Concept Writing - 15 Concepts
We help you generate 15 compelling new product or service concepts with expert writing, delivering clear, actionable concepts to drive your brand’s innovation.
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Consumer Safari - 1 Day
Experience a 1-day consumer safari to uncover deep insights and real-world trends, helping you connect authentically with your audience and generate new ideas.
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Brand Claim Finding
Uncover a powerful brand claim that resonates and differentiates you in the market, driving clear messaging and impactful connections with your target consumers.
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Consumer Insights Hunting - 12 Insight Territories
Unlock 12 valuable insight territories with expert consumer insights hunting, revealing a deep understanding of new, inspirational areas to develop compelling, actionable insights.
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Consumer Insights Workshop - 1 Day
Unlock powerful consumer insights in just 1 day with our interactive workshop, driving deeper understanding and generating fresh ideas to propel your brand forward.
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Consumer Insights Writing - 15 Insights
We generate 15 fresh consumer insights with expert writing, delivering clear, actionable insights to drive your brand’s strategy and activities.
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LOOKING FOR MORE SERVICES?
Behind MARK.SENZE INNOVATION stands the MARK.SENZE Brand & Strategy Institute. As a brand institute, we can offer you even more services:
Trainings & Coachings
For services related to training, coaching and knowledge transfer, go to:
For Start-Ups
You can find a special range of services for start-ups summarised here:
what PEOPLE say ABOUT THE FOUNDER
“With his many years of experience in the field of consumer insights and innovation management, Christoph Zoister stands out as an expert. His ability to generate effective consumer insights and develop strategic innovation concepts from them, can significantly and sustainably develop brands. Christoph Zoister is a strong partner for companies wanting to strategically and innovatively advance their brands.” 
“Christoph Zoister impressed us with his in-depth knowledge and wealth of experience in innovation management. His inspiring way of mastering complex challenges has not only helped us strategically but also inspired us to break new ground with our flagship brand Bad Ischler. His expertise is an invaluable asset for any company looking for new market opportunities." 
“With well-founded consumer insights and innovative strategies, Christoph Zoister has successfully guided our brands, such as Gasteiner and AUER, onto the right path. His expertise helps brands identify new opportunities, conseptualise consumer-oriented innovations, and strategically leverage them for sustainable growth." 
“Thanks to his 'doer mentality,' Christoph Zoister can effortlessly switch between developing visions or setting strategies and executing business objectives. I especially appreciate that he has always struck a healthy balance between understanding business realities and consistently safeguarding strategic brand interests." 
“Christoph Zoister is a visionary. His expertise in innovation management and generating consumer insights is vital in developing groundbreaking concepts and innovations. His ability to find creative solutions based on a strategic foundation makes him a unique asset for any company." 
“I’ve come to know Christoph Zoister as someone with exceptionally strong strategic and analytical skills, combined with extensive project management experience. He has done outstanding work in identifying and implementing profitable business opportunities for Activia and Danone, ensuring both medium- and long-term growth."
