WHY US?

OUR JOB IS TO MAKE YOU HAPPY.

That’s why we’ll go out of our way to deliver a service that meets your expectations. Find out why you should work with us:

MARK.SENZE innovation is not a dusty management consultancy

We see ourselves as a contemporary and modern consumer insights and innovation boutique.

100% focus on innovation and consumer insights

We don’t mix strategy and creative implementation – we’re not a creative agency.

100% psychological brand management and innovation work

The MARK.SENZE approach puts people at the centre and is exclusively consumer/customer oriented.

100% independent

We don’t serve a network or investors.

We’ve experienced the challenges ourselves

Through our experience in operational roles and senior management positions on the industry and sector side, at national and multinational level, we’ve experienced the challenges ourselves.

We’re practitioners and love to do

We don’t preach theory, but only use self-tested methods drawn from years of our own experience on the industry side in the FMCG sector.

We can look back on a successful track record of powerful projects

Working with global corporations and local champions alike.

We work passionately for brands

We love to work for consumer products Consumer products, consumer services, SaaS, FMCG, SMCG, commodities, start-ups, B2C and B2B, domestic and export, retail, and hospitality.

We recruit experts with at least 10 years of experience

On the corporate side of the FMCG sector.

We combine marketing expertise with coaching elements

To bring out the best in you.

Our set-up is lean and agile

MARK.SENZE has no HQ abroad, no network behind it, and no expensive vehicle fleet that needs to be financed.

MARK.SENZE lives a culture of hospitality

We make sure you feel comfortable and in good hands.

YOUR BENEFITS WHEN YOU WORK WITH US

BENEFIT 1

We’ll provide the necessary consumer insights, ideas, or product concepts that you need in order to tackle your problem or challenge.

Together with you, we develop the innovation strategy, the necessary consumer insights, product concepts, or innovations that exactly match your problem, and provide you with the necessary methodology and tools to deal with them.
We work with you to develop the conceptual plan or guideline, which you can then implement.
You’re part of the journey: We don‘t impose a result on you, but build and consolidate your skills and capabilities through our co-creation approach.

BENEFIT 2

You’ll get the security and the good feeling so you can confidently face your problem or challenge armed with your new consumer insights or innovation concepts.

Skills bring security: We make sure you get all the necessary skills and aptitudes to face your future and innovation issues with confidence.
More positive experiences: We reduce your inner stress – because with the necessary strategy and tools in your “rucksack”, you’ll have what it takes to get out of problematic market situations confidently and calmly, and avoid the uncertainty of the future.
You’re in safe hands: As a neutral authority, we always keep our eye on the actual goal, but also on the people it’s all about – consumers and customers.
We give you the good feeling that together, we’ll get the best out of your project.

BENEFIT 3

Along the journey with MARK.SENZE, you’ll become an expert yourself and you’ll be the first point of contact in your company for help with complex topics relating to consumer insights and innovations

Stand out and shine: During your journey with MARK.SENZE, you’ll gain expertise, acquire important skills, and the necessary knowledge around consumer insights and innovations. You’ll experience how this will catch the eyes of those around you.
From problem handler to problem solver: As an in-house expert on the subject, you’ll be the first point of contact in the future – and you’ll be able to solve consumer insights and innovation issues yourself.
You’re ahead of the competition: In the long run, your market environment will also notice the effect of your strategic innovation work. In any case, the competition will have to up their game!

what PEOPLE say ABOUT THE FOUNDEr

“With his many years of experience in the field of consumer insights and innovation management, Christoph Zoister stands out as an expert. His ability to generate effective consumer insights and develop strategic innovation concepts from them, can significantly and sustainably develop brands. Christoph Zoister is a strong partner for companies wanting to strategically and innovatively advance their brands.”

“Christoph Zoister impressed us with his in-depth knowledge and wealth of experience in innovation management. His inspiring way of mastering complex challenges has not only helped us strategically but also inspired us to break new ground with our flagship brand Bad Ischler. His expertise is an invaluable asset for any company looking for new market opportunities."

“With well-founded consumer insights and innovative strategies, Christoph Zoister has successfully guided our brands, such as Gasteiner and AUER, onto the right path. His expertise helps brands identify new opportunities, conseptualise consumer-oriented innovations, and strategically leverage them for sustainable growth."

“Thanks to his 'doer mentality,' Christoph Zoister can effortlessly switch between developing visions or setting strategies and executing business objectives. I especially appreciate that he has always struck a healthy balance between understanding business realities and consistently safeguarding strategic brand interests."

“Christoph Zoister is a visionary. His expertise in innovation management and generating consumer insights is vital in developing groundbreaking concepts and innovations. His ability to find creative solutions based on a strategic foundation makes him a unique asset for any company."

“I’ve come to know Christoph Zoister as someone with exceptionally strong strategic and analytical skills, combined with extensive project management experience. He has done outstanding work in identifying and implementing profitable business opportunities for Activia and Danone, ensuring both medium- and long-term growth."